Naming 'anxiety' for NYSE Euronext Deutsche Börse
The merger/ acquisition of NYSE Euronext with Deutsche Börse has created a whole heap of trouble for the architects of the deal – to create the world’s biggest stock exchange – and demonstrates the power of names.
In: Brand communications, Corporate Identity, Naming, Viewpoints · Tags: Brand identity, Financial Services, mergers
Pricewaterhousecoopers' move to pwc
The news that PriceWaterhouseCoopers has officially changed its name and identity is quite exciting to me. The look and feel of the old corporate logo, and notoriously long name, always struck me as slightly anomalous within the professional services arena (especially in the close company of corporations such as Deloitte Touche Tohmatsu, Ernst & Young, [...]
In: Brand communications, Corporate Identity, Viewpoints · Tags: Financial Services, Professional services
Lost in translation: HSBC's gingerbread house
Everyone knows, through advertising that, HSBC knows how to communicate to its clients across the World. However, I noticed this on their website a couple of months back, which to me, is a little confusing. Being a Brit, I was told about the Hansel and Gretel story as a child (and if your not aware [...]
In: Brand communications, Corporate Identity, Viewpoints · Tags: Banking, Financial Services, Trust
The long and the short of it
Imagine being a neon sign maker when the Marcomms Director of the Osterreichischer Genossenschaftsverband (38 letters) calls you up and says, ‘hey, we’ve changed our font or our brand colour or whatever and we’d like new signage for our branch network!’ Wow – crack open the champagne. It’s pay day in Neon-ville. The thing is, [...]
In: Naming, Viewpoints · Tags: Financial Services, Language
Values vs Personality
In removing the name Deutsche Bank from its core identity – with the logo remaining, Deutsche Bank raises some really very interesting questions. For me this is about values vs personality. They say they are doing it because of brands being emotional capital and they wish to focus on this. Fine. But is there a [...]
In: Corporate Identity, Viewpoints · Tags: Banking, Financial Services
