With IKEA branching out further into hotels, what will be its recipe for success?
In: Brand communications, Brand Experience, Brand Strategy, Innovation, Naming, Viewpoints · Tags: Hotels, Ikea
Ikea has launched the coolest styled ingredients cookbook. It clearly displays all the ingredients and although it’s a bit of a mystery to me what you end up making with these precise, geometrically laid out ingredients, it does intrigue me to have a play.
In: Food and Drink, Graphic design, Ooh that's nice, Viewpoints · Tags: Brand stretch, Food, Ikea, Photography, Trends
Great to see so many commercial organisations backing WWF’s Earth Hour, which happens this Saturday at 8.30pm. As a brand, it’s one thing to support the cause and explain to interested stakeholders what actions you are taking to ‘do your bit’ but for some brands it is also an opportunity to go a step further [...]