I have no doubt that the next big razor in the market will be a feat of ergonomic engineering and will probably ‘cut hairs other razors can’t reach’, but it just doesn’t engage anymore. Basically, I’m cynical. So, as you can imagine, chancing upon a company called Dollar Shave Club was a most refreshing experience.
In: Advertising, Brand communications, Brand Strategy, Ooh that's nice, Viewpoints · Tags: Dollar Shave Club, Male grooming, Shaving
It’s that time of the week again. Here are some of the best things that we’ve got excited about this week.
In: Advertising, Art, Brand communications, Brand Experience, Fashion, Film & Animation, Ooh that's nice · Tags: Friday Favourites, Male grooming, Personal care, Photography, Sewing
Back in March at London’s Victoria station, Lynx delivered an augmented reality angel down on to unsuspecting, but then rather delighted commuters.
In: Brand communications, Brand Experience, Digital, Ooh that's nice · Tags: Augmented reality, Lynx, Male grooming, Personal care
Can’t wait to see Dove’s “campaign for real beauty” extended to show 40 year old British men in their underwear…
In: Advertising · Tags: Male grooming, Personal care, Unilever
Even in Ancient Egypt women used cosmetics and fragrance everyday. By outlining their eyes with kohl, for example, Egyptians believed they might improve their sight and ward-off evil spirits to boot. Though nowadays we don’t necessarily expect our make-up to deliver talismanic results, cosmetics are still very much part of our daily lives. One way [...]
In: Viewpoints · Tags: Cosmetics, Male grooming, Organic, Trends
In case you missed it, here is a recent article on Male Grooming that was published in SPC magazine, 5 August 2009, by Business Development Director Nick Gray. Whether motivated by work or social situations, everyone wants to look their best, or at the very least presentable. It’s a fact that a vast majority – [...]