The colourful art of subliminal branding
Tying in your sponsorship or joint venture with a brand of a similar colour is not a new idea. Think Chelsea Football Club and Samsung (Blue), BP and M&S (Green) or Vodafone McLaren Mercedes F1 team and their links with Santander (Red). It makes sense for like minded brands to compliment each other and one [...]
Posted on May 17th 2010 by Nick G · Permalink · 4
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In: Brand communications, Brand Experience, Sports branding · Tags: BP, Chelsea FC, Colour, F1, Ferrari, M&S, Marlboro, Santander, Subliminal branding, Tobacco, Vodafone
In: Brand communications, Brand Experience, Sports branding · Tags: BP, Chelsea FC, Colour, F1, Ferrari, M&S, Marlboro, Santander, Subliminal branding, Tobacco, Vodafone
