Jubilee branded products – do they need a big idea?
In the UK supermarkets, you can’t move for Union Jack-adorned packaging in the lead up to the Diamond Jubilee. We asked everyone to look out for Jubilee limited edition designs which had great ideas behind them – but the good examples were few and far between. Where were all the big ideas?
In: Advertising, Brand communications, Brand Strategy, Food and Drink, Naming, Ooh that's nice, Retail, Viewpoints · Tags: Branding, Diamond Jubilee, Fairy, Heinz, Kelloggs, Kingsmill, Marmite, Queen's Diamond Jubilee, Tyrells, Union Jack
Brands can make you feel at home even when you are stranded abroad
Many hundreds of thousands of stranded travellers across the world have started to return home as air carriers resume their regular flight services today following the volcanic eruptions in Iceland and the resulting ash clouds. The news and press have depicted scenes of anguish; weary travellers longing to be back at home where they belong, [...]
In: Brand Experience, Viewpoints · Tags: Marmite, Routemaster, The Beano
Gone too far with a bar?
The latest offering from Marmite is being launched – or is it trialled – across London with a blaze of innovative and perfectly on-brand activity. The product is a Marmite Cereal Bar and the big idea is that the people from Marmite really are not sure if their new product is going to fly or [...]
In: Advertising, Food and Drink, Innovation · Tags: Brand stretch, Breakfast, Campaigns, Marmite
