Long exposure photos and NIKE clothing from space, tea caddies that improve with age, Salt Made From Tears and inspired packaging for Samsung, all on Friday Favourites.
In: Brand communications, Brand Experience, Exhibitions, Fashion, Food and Drink, Product design, Sports branding, Structural design · Tags: Cartunia, Clerkenwell Design Week, Friday Favourites, Furniture, Kaikado, Mobile phones, Monster Supplies, Nike, Packaging, Photography, Samsung, Space, Tea
A great brand experience comes about through making an emotional connection with your consumer and, in the simplest of terms, making them feel something. So I was dismayed by a recent interaction with Vodafone, which left me feeling squashed and disappointed. Power to me? Not in this case.