Here’s the second part in our special edition Friends on Friday Favourites. This week it features inspiring work of friends and colleagues in the worlds of photography, children’s apps, illustration and film making.
In: Art, Brand communications, Consumer Electronics, Digital, Exhibitions, Fashion, Film & Animation, Graphic design, Ooh that's nice, Retail, Technology · Tags: apps, Branding, Denim, Film making, Friday Favourites, Friends on Friday Favourites, Illustration, Mobile, Photography
McLaren’s new supercar, Facebook Timeline for fashion history, Google Maps manipulation and lots more on Friday Favourites.
In: Advertising, Asia, Brand communications, Digital, Fashion, Graphic design · Tags: Applications, design, F1, Facebook, Formula One, Friday Favourites, Google Maps, Illustration, Light painting, McLaren, Mobile, Nissan, Singapore, Uniqlo
A great brand experience comes about through making an emotional connection with your consumer and, in the simplest of terms, making them feel something. So I was dismayed by a recent interaction with Vodafone, which left me feeling squashed and disappointed. Power to me? Not in this case.
In: Brand communications, Brand Experience, Corporate Identity, Viewpoints · Tags: Consumer, Customer service, Mobile, Mobile phones, Phones, Telecommunications, Vodafone
Some of the best things we’ve found this week, all a bit video focused for some reason. We haven’t just been sitting around watching videos all week, honest..
In: Advertising, Art, Brand communications, Brand Experience, Film & Animation, Innovation, Luxury, Ooh that's nice, Product design, Retail, Structural design · Tags: Chanel, Makeup, Mobile, Personal care, Symbols, Websites
Everybody is different. Whether through appearance, behaviour, personality or values, we are all individuals. Brands need to be just as different and well defined; brand positioning is the tool through which we can achieve this differentiation.
In: Brand communications, Brand Strategy, Viewpoints · Tags: Brand positioning, Innocent, Mobile, Nokia
Here are few of the best things we’ve found this week in the world of art, design and branding. Lead Pencil Studio‘s fantastic new installation, Non-Sign II at the Vancouver/US border works as a kind of ‘anti-billboard’ that frames the changing landscape beyond. It’s being described as the billboard that advertises nothing, and has caused [...]
In: Advertising, Architecture, Art, Brand communications, Product design, Structural design · Tags: Baby, Installation, Mobile
Is it Friday already? Here are some of the things that we’re excited about this week in the world of branding, art, design and great ideas in general: As dream fashion brand pairings go, what could be a better fit than Anya Hindmarch and Barbour’s recent collaboration for this autumn/winter’s most covetable coats. Both iconic [...]
In: Art, Digital, Fashion, Ooh that's nice, Product design · Tags: Anya Hindmarch, Barbour, Friday Favourites, Illustration, Mobile, Photography
What is the value of family over identity? That is what came to mind when I saw the new member of the i-family pop it’s head out to the media world a few weeks ago. Another way of saying this is how much does the iPad actually have to look like a scaled up iPhone [...]
In: Digital, Structural design · Tags: Apple, Brand language, Mobile
In Marketing Week it was announced that Shazam will come with a new service called SARA: Shazam Audio Recognition Advertising. Basically the program aims to provide deeper consumer engagement with promotions. You simply ‘Shazam’ the spot by pointing your device in the direction of the commercial, the audio technology will recognize the specific advert and [...]