As Sony battles its worst ever deficit and announces global redundancies, Monocle 24 radio guest contributor Simon Black talks about how the brand can move forward and offer something different to emerging markets.
In: Brand Strategy, News, Viewpoints · Tags: Monocle 24, Monocle Radio, Simon Black, Sony, The Globalist
In the wake of the second disaster for the Costa cruising brand, Group Strategy Partner, Simon Black, is interviewed live on Monocle 24 Radio on the road to recovery when brands are in crisis. Not all brand challenges are design and creative focused. Some are strategic from start to finish.