Vodafone: Power to you. Or maybe not.
A great brand experience comes about through making an emotional connection with your consumer and, in the simplest of terms, making them feel something. So I was dismayed by a recent interaction with Vodafone, which left me feeling squashed and disappointed. Power to me? Not in this case.
Posted on Jan 3rd 2012 by Simon · Permalink · 3
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In: Brand communications, Brand Experience, Corporate Identity, Viewpoints · Tags: Consumer, Customer service, Mobile, Mobile phones, Phones, Telecommunications, Vodafone
In: Brand communications, Brand Experience, Corporate Identity, Viewpoints · Tags: Consumer, Customer service, Mobile, Mobile phones, Phones, Telecommunications, Vodafone
