Brand naming with flavour

Technology products are going all out to take names from the kitchen cupboard. Android operating systems have been given dessert-related titles: Cupcake, Ice Cream Sandwich, Jellybean and Key Lime Pie. Perhaps we could call it ‘Ingredient Branding’ or ‘Recipe Naming’ but this is a great way to add some flavour to products and brands, to make their names memorable and add some personality into a portfolio.