Is Coke’s App on a greenwash cycle?
After seeing the article on PopSop, someone asked me if Coca-Cola was jumping on the green bandwagon with its Trace Your Coke on-line App. Thankfully, if you dig deeper, there’s more to it. Because it is part of a wider, long-term programme about getting more post-consumer recyclate back into the system, it is a compelling [...]
Posted on May 26th 2010 by Helen H · Permalink · Leave a comment
In: Brand communications, Digital, Sustainability, Viewpoints · Tags: Closed Loop Recycling, Coca Cola, Recycle Now, Supply Chain, Water footprint
In: Brand communications, Digital, Sustainability, Viewpoints · Tags: Closed Loop Recycling, Coca Cola, Recycle Now, Supply Chain, Water footprint
