Claire Parker, Creative Director at our office in Amsterdam, was asked by Dutch magazine Fonk to give her view on trends in design. Here’s the full piece – written by Claire, about paint, sew, glitter and much more!
In: Art, News, Viewpoints · Tags: Craft, Hand made, Nostalgia, Trends
T’was the night before Christmas, when all through the house not a creature was stirring, not even a mouse….. Everyone loves a good story at Christmas time and according to Nielsen Bookscan, the Christmas period is the most lucrative for the book selling industry. By value, one fifth of book sales are made in the run-up [...]
In: Brand Experience, Luxury, Retail, Viewpoints · Tags: Books, Christmas, Storytelling, Trends
I have long been an Innocent fan, admiring the brand and what they stood for, but I have felt recently they have become a sell out (literally as they sold 18% to Coca Cola last year and increased to 58% this year) and was no longer doing some of the fun stuff they used to [...]
In: Brand Experience, Food and Drink, Viewpoints · Tags: Pop Up, Trends
Ikea has launched the coolest styled ingredients cookbook. It clearly displays all the ingredients and although it’s a bit of a mystery to me what you end up making with these precise, geometrically laid out ingredients, it does intrigue me to have a play.
In: Food and Drink, Graphic design, Ooh that's nice, Viewpoints · Tags: Brand stretch, Food, Ikea, Photography, Trends
Did you cycle to work this morning? Sorted out your recycling last night? As brand designers sustainability is another box on the wish list we need – and want – to tick off. The interesting thing is that the whole subject has shifted from I-think-green-and-I-don’t-care-about-status to Green-is-the-new-status. The Stylist magazine is reporting that researcher now say [...]
In: Innovation, Retail, Sustainability, Viewpoints · Tags: Environment, Trends
It is something that is happening quite a lot these days, the revival of forgotten brands. Entrepreneurs that buy the rights of old brands, bring new up-to-date design and than build on their past reputation, letting these brands shine again. We can see this happening everywhere. Examples are cars : the new Mini, the new [...]
In: Food and Drink, Viewpoints · Tags: Packaging design, Trends
What do fashion and food trends have in common? Fashion has traditionally been very authoritative and top-down; the larger than life fashion gurus telling us what to wear. But now fashion is all about street style, how real people are wearing clothes and this is informing fashion instead. You can’t pick up a fashion magazine [...]
In: Fashion, Food and Drink · Tags: Celebrities, Trends
Even in Ancient Egypt women used cosmetics and fragrance everyday. By outlining their eyes with kohl, for example, Egyptians believed they might improve their sight and ward-off evil spirits to boot. Though nowadays we don’t necessarily expect our make-up to deliver talismanic results, cosmetics are still very much part of our daily lives. One way [...]