Why is the Compleat Cup a great piece of design?
Numerous initiatives are going on out there to make the ubiquitous coffee cup greener and whilst we all get our heads round the habit of a reusable cup, here’s neat solution called Compleat Cup from an architect in the US who developed this idea in his spare time.
Better in every respect, it feels like up-take could be smooth as it isn’t just one party that benefits:
- Noticeably different in terms of aesthetic means there’s little risk of it going ‘under the radar’ with the consumer
- More printable area means more space for brand messaging
- A simple closure system helps store operators / Baristas do their job quicker
- And a single piece of cartonboard packaging, sourced from just one supplier means the Procurement team will be happy too.
I’ll drink to that.
More about the Compleat Cup on Fast Company.
In: Food and Drink, Ooh that's nice, Product design, Sustainability, Viewpoints · Tags: Coffee, Compleat cup, Hot beverages, Reusable cups