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Design Bridge, Durex & World AIDS Day 2018

Founded in 1988, and the world’s first global health day, tomorrow is World AIDS Day (1st December). As the official website explains, “It’s an opportunity for people worldwide to unite in the fight against HIV, to show support for people living with HIV, and to commemorate those who have died from an AIDS-related illness.”

In support of World AIDS Day this year our brilliant clients at Durex have launched a campaign in association with (RED), a nonprofit organisation fighting to end AIDS in Africa. Featuring Zara Larsson, the bold campaign message is “Have Sex and Save Lives”, and for every pack of limited edition (Durex)RED condoms sold, Durex will make a donation to the Global Fund to fight AIDS with (RED).

In support of the campaign, and to raise awareness around World AIDS Day and the different ways people can get involved, our Durex team put on a red-themed afternoon in the Studio, complete with drinks, snacks, and probably the best cake we’ve seen all year…

TeamDurex_WorldAIDSDay2018_cake

TeamDurex_WorldAIDSDay2018_bubbles

TeamDurex_WorldAIDSDay2018_mingle

To find out more about World AIDS Day and how you can get involved, visit wordlaidsday.org and Durex (RED).

TeamDurex_WorldAIDSDay2018_condoms

by Anna Stanford

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