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Design Bridge Visits: designjunction at London Design Festival

This year’s London Design Festival was a treasure trove of creative inspiration spanning all areas of design, so of course we went along to explore (if you’ve not read Anna’s thoughts from 100% Design elsewhere on our blog yet, we’d highly recommend it). Here’s Isobel, one of our new Graduate Trainees, and Courtney, a Junior Designer, to tell you all about what they discovered at designjunction

Geometry is trending by Isobel

One drizzly Thursday afternoon in September found us in Kings Cross for the designjunction exhibition. Spread over several venues and showcasing a variety of design specialities and fields, our mission was to sniff out any emerging trends, interesting brands and innovative design ideas.

After an afternoon of pottering around various venues, one theme that became obvious to us was the use of geometric patterns. From fluorescent shapes crafted into the floor of some exhibits, to sets of coasters that slot together to form unique patterns, you couldn’t move for geometric design!

LDF17_DesignJunction_tabletiles

LDF17_DesignJunction_vases

Perhaps the most impressive geometric creations were the 12-foot tall ceramic tiled archways that were installed by Turkishceramics and Adam Nathaniel Furman in the middle of Granary Square.

LDF17_DesignJunction_archways

The gates were a contrasting collection of traditional Turkish style, varied geometric designs, and both vibrant and monochrome patterns. The individual gateways were beautifully crafted, but when seen as a collection, their seemingly contrasting styles combined to create a striking geometric vista.

On a smaller scale, many designers at the exhibition used geometric patterns to decorate their business cards, showing that this was a trend that permeates many levels of design, something that Courtney was drawn to…

A look at Designer Brand Identities by Courtney

LDF17_DesignJunction_branding

When we arrived at designjunction we were given a stylish silver shopper from a brand called Clippings (and everyone loves a freebie!). Clippings is an online interior design shopping resource and, for me, the branding itself was interesting because it’s a logo that does just what it says on the tin – a paperclip that constructs the door of the house. It hints at a cool yet uncomplicated tone of voice for the brand – a “this is who we are and this is what we do” attitude that everyone can appreciate.

Wallace#Sewell is a textile design studio, best known for their vibrant and artistic woven yarn in creative geometric (there’s that trend again) formats. The logo includes a cross-stitch shaped icon in the place of an ampersand, making the brand mark particularly noteworthy. We found this brand very charismatic due to its bold simplicity and exceptionally crafted logo – something that is reflected in the innovative fabrics that they were fashioning in front of us.

Harris & Harris, a bespoke product design company, also have a really simple yet engaging brand identity. By using the two h’s to replicate a pair of chairs, it embraces a playful yet stylish attitude that again is mirrored in the chic products that they had on show. Not forgetting the classic gold, embossed finish for an extra sprinkle of elegance.

A quirky brand we found, and one that almost makes you want to clap your hands twice before you say its name, was (clap clap) ANDlight. Its down-to-earth nature enticed you to the stand to find out more. The abstract brand mark reflects the shapes of the lights that they had on show but also clearly demonstrates the brand name. An array of bold simplicity, a trend that has been taking over the logo world for sometime and we found ANDlight does it exceptionally.

LDF17_DesignJunction_pendant

One thing that we loved, and that just had to be mentioned before we sign off, was the display by Singular Design. It included inventive lighting that definitely brought out your inner child, one of these being a very playful light up swing.

Another piece from Singular Design that we were particularly captivated by with was the ‘Killay’, a octagonal base with a light attached to a flat piece of wood, that turns off as it lays horizontal but can be rotated to increase light intensity – such innovative thinking, but also crafted beautifully.

What did we learn?

As the name implies, the designjunction exhibition acted as a junction connecting creatives from across the industry together to inspire and galvanise one another. Ranging from lighting to furniture to accessories to installations, it was a veritable melting pot of talent, beautifully crafted products and new technology, and we certainly left feeling both inspired and galvanised by the design on show.

The exhibition has closed now, but if you find yourself in need of a creative boost in September 2018 (or just fancy an interesting afternoon out) we would definitely recommend giving designjunction a visit. Maybe we’ll see you there…

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