I don’t know about you but, since September kicked in and the holidays came to an end, there’s been a bit of a ‘back to school’ feeling about the place. However, last night we were back doing one of our favourite things – celebrating creativity – at the fabulous Guggenheim Museum in New York for the 12th Official Pentawards Gala Ceremony. A truly international celebration of the most innovative, creative, and downright beautifully crafted packaging design, Pentawards is always a highlight in our calendar. And this year we’re delighted to share that we’ve added a new Pentawards trophy to our collection – a Silver for our Karhu Limited Edition design!
Taking the iconic Karhu bear and this much-loved Finnish beer brand’s “Know your own strength” ethos, our design for this annual limited edition was bold and brave – it doesn’t even feature the brand name. Coupled with a groundbreaking tactile print finish, this limited edition was supposed to be on shelf for at least 6 months. It sold out in just 3. That makes it a winner in our eyes.
As you can see, Linda and Sam were having waaaay too much fun to take a serious photo last night after collecting the award – congrats Team Karhu!
While we’re on the subject of Pentawards, next week The Pentawards Conference is coming to London as part of Packaging Innovations 2018. On Wednesday you’ll find Emma Follett (our Deputy Chief Creative Officer) at the conference where she is co-hosting a talk and Q&A session with Jeremy Lindley, Global Design Director at Diageo, sharing insights into our global creative partnership on Guinness. You can find out more about their talk plus what else is happening at the event here.
Last night was a busy night for creative awards, and back over in London we also were at Ham Yard Hotel for the Brand Impact Awards ceremony. No trophies this time round for us, but we’re pleased that our brand design for Tanqueray Flor de Sevilla was shortlisted in the Wine, Beer & Spirits category (it has been our gin of choice this summer, of course).
It’s been a busy year for us judging awards. Chloé Templeman (Creative Director in our London Studio) was on the Brand Impact Awards jury, Mark Budden (our Asia Regional Chairman) was on the international jury at Pentawards, plus we’ve also had people on juries as diverse as New York Festivals, NL Packaging Awards and Clio Awards this year. That’s a lot of awards judging insight. Asa Cook (Creative Director and D&AD judge) decided to take that insight on the judging process and reflect on the work that came out on top across creative industry awards this year, and he has written an article all about it – you can read what Asa had to say on Creative Boom this week.