On Red Lion Street, just down the road from our London Studio, stands a building that was once a gin distillery. This particular distillery produced one of London’s first ever gins, Booth’s Finest Old Dry – an iconic gin revered by frequenters of London’s infamous Victorian gin palaces, and later by influential London hotel barmen of the 1930’s cocktail era. Production of the gin ceased decades ago, but our clients at Diageo were planning to revive the brand…
Booth’s has now been reborn for today, and we’ve crafted a bottle worthy of its iconic past.
You might have spotted the incredibly talented glass artist David A. Smith in our film. David collaborated with us on the design, and we visited his studio to find out more about his exquisite craft, delving deeper into the story behind our collaboration:
We’d also like to give a special shout out to the brilliant Danny Cooke, and to Overcoast, Packshot Factory and John Matta, who all worked with us on these films. We couldn’t have found better people to collaborate with.