Every brand, from a corporate identity to a bar of chocolate,
needs to start with a great idea. We work with businesses to define
the brand strategy and uncover the big idea in a way that captures
the brand's personality and inspires creativity.
Sometimes a great idea or a compelling brand story already exists
and has served a brand well for some time. Sometimes, however, the
story can get a bit lost over the years. Understanding the true
meaning of a brand and what triggers it, is at the heart of our
approach to strategic analysis.
Our approach can vary but may include workstreams on consumer
insight or brand architecture and audits of your current creative
equities and brand world. Each brand and its products and services
should be easily navigated by its key stakeholders (often consumers
in our business) and valuable according to their various needs.
Brand Architecture is a significant part of our work and there
are no hard and fast rules. There are, however, many examples of
big brands with well thought through architectures that
successfully reflect their brand portfolio of products and offers.
We use workshops and our Brand Signature tool to unravel the
complexities of the challenge and gain a brand-led vision for the
future. This approach creates a robust and credible architecture to
meet audience needs and achieve brand success.
Last but not least, brand strategy must inspire creativity. Our
Creative Strategy tools enable us to bring a creative brief to life
and to engage with the design team so that everyone working on the
project truly understands the brand and its personality and is
inspired to translate words and images into what the end user