Creating a refined identity and luxury packaging for Banks'
first exclusive, limited edition rum.
Following the award-winning success of Banks 5 Island Rum,
Joseph Banks Rum Merchants decided to create their first limited
edition. Master Blender, Arnaud de Trabuc, blended two rare
rums to produce what he describes as "the perfect cigar rum'.
Presented for sale exclusively to selected discerning
clients, this rare and exceptional sipping spirit commanded an
identity and packaging appropriate to its level of distinction and
the sophistication of its audience.
We expressed the depth and richness of the brand's story through
a visual voyage of discovery to mirror those of Joseph Banks
himself. We named this precious rum The Endeavour, after the ship
on which he sailed; at our suggestion, 1734 bottles were produced
to mark his date of birth and the Number 1 denotes the first in a
potential series of limited editions from the exclusive Banks
brand. A layered visual narrative, abundant in craft and detail,
leads the observer on a journey of exploration: a screen-printed
portrait from a vintage bank note; an expertly hand-scripted label
bearing a unique issue number; the blackened, wood-grained case to
represent ageing in American charred-oak barrels; a
decanter-inspired bottle to distinguish The Endeavour from a
cocktail spirit and emphasise the connoisseur quality of a rum to
be savoured and treasured. A unique story in distilling history,