Global 2D and 3D redesign of the iconic London Dry Gin
Pernod Ricard bought Beefeater as a neglected, devalued brand.
Having lost its erstwhile premium status and gained a
tourist-tainted image, Beefeater needed to attract a new generation
and reflect its impressive provenance as the only historic London
Dry Gin still being made in London.
We dug deep into this brand to rediscover its hidden personality
and define its spirit as 'Authentic London'. We combined London's
cutting edge modernity with its rich tradition and history, then
added generous measures of originality and individuality. In our
bold, London Stock inspired bottle, Beefeater now walks tall as
London's signature brand for today's streetwise consumers. With a
contemporary and engaging brand world that includes desirable
merchandising and advertising, global sales are rising, including a
massive 37% increase in the developing Russian market.