Introduction
Creating Love 2 Bake: an honest, inspiring and premium
home-baking brand.
Challenge
Inspired by her mother, Julia Barclay grew up with a passion for
baking. Longing to share that passion and understanding the
importance of having the very best ingredients to hand in all the
right quantities, she began selling top quality, gluten-free home
baking kits to farm shops. Keen to secure listing with exclusive
retailers, she asked us to create a premium brand to reflect the
honest simplicity of her approach and her lovingly concocted
recipes and kits.
Solution
Our strapline, 'Unrefined & Blissfully Simple', perfectly
sums up each kit's two packs of the finest, pre-measured
ingredients and uncomplicated instructions. True to Julia's own
baking philosophy and methods, we combined extreme simplicity of
design with high quality in execution. Through our strong,
memorable and engagingly simple visual idea, we have created an
invitingly innocent and wholesome brand identity with a warm and
friendly personality, easily applied and adapted for future range
extensions. What's not 2 love?