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The winner of The Dog’s Bollocks Student Awards competition 2018

With entries from far flung places that included Barcelona, Texas and Norwich, the 2018 edition of our annual student competition – you may also know it as The Dog’s Bollocks Student Awards – was quite possibly the best yet!

Our brief this year was all about asking students to come up with a bold creative idea to win us over to their point of view on a subject that they felt passionate about. And boy did they deliver! We exhibited all of this year’s entries and invited everyone in our London Studio to come and take a look, and vote for the project that they felt best met our brief and judging criteria (you can find more info on that here).

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The projects that received the most votes were then deliberated over by this year’s judging panel, made up of Graham Shearsby, Emma Follett and Asa Cook – our Chief Creative Officer, Deputy Chief Creative Officer, and Creative Director who sets the student brief each year.

With a very high standard of entires across the board, this was no easy task, and there were still 10 projects on the table right up until the very end!

But enough of our chitchat, we know why you’re really here. You want to find out who won, don’t you?

Drum roll please…

Here’s Asa to introduce you to the work that we have named The Dog’s Bollocks 2018:

“After some intense deliberation it was decided that the Paper Boat idea, which highlighted the plight of child refugees, was brilliantly powerful. It’s an inspired example of maximum meaning, minimum means. Who knew that a single piece of paper could create something so emotionally moving?”

WINNER: Paper Boat by Harriet Davie

Norwich University of the Arts

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Congratulations Harriet, Paper Boat was a firm favourite across the entire Studio and we’re delighted that we can officially call you “The Dog’s Bollocks”!

RUNNER UP: Sex in the Syllabus by Fenella Samways-Dalton

Norwich University of the Arts

Our second congratulations shout out goes to Fenella for her “Sex in the Syllabus” project. Asa said of the work, “This idea really persuaded us judges that sex education should be taught sooner and more thoroughly in our schools. There were a range of witty ideas in this project and we there impressed by all of it – the quality of execution, copywriting, and the thoroughness and breadth of touchpoints presented to us.” Bravo, Fenella!

Highly Commended

Amongst the shortlist there were lots of brilliant ideas, and the judges decided that there were 4 more projects that deserved to be recognised as Highly Commended this year. Here’s Asa again to tell you a bit more:

“The idea of making children’s medical monitoring equipment more appealing through design was inspired. The craft of execution that went into making a typeface grown from bacteria swabbed from a keyboard was astonishing, whilst another notable mention found a brilliant use for the scourge of plastic in our Oceans. And, of course, the ‘Soberman’ entry had us utterly engaged through the use of laugh-out-loud humour.”

Here come our Highly Commended projects…

TickerTat by Will Broomfield

Bournemouth

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Ocean Waste Guitar by Oliver Steel

Northumbria

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Dirty Qwerty by Kirstie Hamilton

Nottingham

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Soberman by Manuel Molinari

Norwich University of the Arts

 

A final, and huge, congratulations to Will, Oliver, Kirstie and Manuel – your ideas and creative executions really impressed us all.

So that’s a wrap for this year. We’ve learnt a lot, have been inspired to support some very important causes and issues, and we feel incredibly excited by the next generation of creative talent – we can’t wait to work with you!

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