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And the winner of this year’s Design Bridge Dog’s Bollocks Student Awards is…

It’s the announcement you’ve all been waiting for. It’s time to find out who inspired, amused, and made us sit up and take notice of them in this year’s Dog’s Bollocks Student Awards competition.

This year we asked students to win us over with a compelling, bold design solution for something that they cared about – you can see the full brief here.

Once the deadline had passed and the entries were in, we cracked open the beers and invited our entire London Studio to judge the work one evening and help us create a shortlist of finalists.

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Under the critical eyes of Graham (Chief Creative Officer), Asa (our Creative Director responsible for the Student Awards) and guest judge Tom Banks (Editor of Design Week), we came to a decision on this year’s best work.

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And so, without further ado, it’s time tell you who really is the Dog’s Bollocks this year…

Winner

Period. by Natalie Louise Palmer, Nottingham Trent University

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Merchanise Posters

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Runner up

Bloody Good by Patrick Pyka, Northumbria University

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02 Bloody Good - Patrick Pyka

03 Bloody Good - Patrick Pyka

04 Bloody Good - Patrick Pyka

Runner up

The Creature Conservation Project by Charlie Stuart and Megan Ackroyd, Nottingham Trent University

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Congratulations to Natalie, Patrick, Charlie and Megan for your incredible and inspiring work, plus Tristan Dummer who received a commendation for his “Empty Dishes” project:

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We hope to see more from you in the very near future.

Here’s what Asa had to say about the entries this year:

“We saw a strong collection of work from this year’s finalists, all aiming to win us over to their point of view on a broad range of topics. From Tristan Dummer’s work, who clearly thinks that people should stop Instagraming their food and start enjoying it, through to Natalie Louise Palmer on the more serious topic of the number of women in the UK who can’t afford access to basic sanitary products.

What the winners had in common was originality, craft, engaging storytelling and a bold simplicity. The most powerful work came from the projects that were easily understood without the need for a long written rationale, which made sense both for the brand and the selected issue.

It was exciting to see the next generation of talented conceptual designers ready to join the industry. I thoroughly enjoyed judging the work and I hope that everybody who entered gained valuable experience from taking part.”

Right, we best get cracking on next year’s brief…

Want to see the work that we crowned the “Dog’s Bollocks” in past years? 2016 winners can be seen here, 2015 here, plus the 2014 2D award winners and 3D winners, and 2013’s winners.

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