Now here’s something a little bit different to the usual student competitions we run or are involved in. For the past few years Kirsty Struthers, a Designer in our London Studio, has been asked by her old high school to judge a competition ran by the art department. This year the 1st year students (aged 11-12) of Inverkeithing High School in Scotland were asked to design branding and packaging for a new biscuit, using ingredients and textures in a fun way.
Last week Kirsty gathered all of the designs – 60 entries from 3 classes – and asked the rest of the DB Studio to help her judge the work. All over a cup of tea and a biscuit, of course!
We’re rather excited to be able to share the winners here on our blog, with some thoughts from Kirsty and the team on why they deserved to win. So, without further ado…
Class 1 and overall winner: ‘YUM’ by Zara Clark
“Zara has paid great attention to detail with her design. She has thought about not just the type or the biscuit, but also how the design as a whole comes together. Her background complements the bold type, and the angular shapes help amplify the design and add more depth, and they also reflect the shape of her biscuits. A very well deserved winner, congratulations Zara!”
Class 2: ‘Abstract’ by Adam Gooda
“Adam has really captured the idea of abstractness within his design. We love the detail he has put into creating the type, and he has designed something so unique that links very clearly to the name of his biscuits. The angular nature of the type in this design is simply wonderful. Great job, Adam!”
Class 3: ‘Crumble’ by Jayden Deas
“Jayden’s typography is definitely what caught people’s attention, and it 100% represents the texture and crumbliness of the biscuits he has created. Despite the crumbly nature of the type, it is still very legible and really bold. Great attention to detail, well done Jayden!”
Kirsty said of the whole experience, “Competitions like this, that become part of the curriculum, are a great way for young people to learn about career opportunities in the creative industry, and to inspire them for the future when they have to start making decisions about what they want to do. The students put a lot of work into their designs this term and we’d like to say a massive ‘well done’ to everyone who took part in the project. Everyone in the Design Bridge Studio was blown away by the skills and talent of these budding young designers. Keep up the good work, and we look forward to next year’s project!”