Ever wondered who makes the chocolate in your chocolate? Most people don’t. That’s why it’s a surprise when we tell them Barry Callebaut ingredients are found in 1 out of every 4 chocolate and cacao products in the market. Luckily for our sweet teeth, Barry Callebaut also happens to be a long-standing client of ours in Amsterdam. And that is precisely why we hosted a deliciously indulgent ‘Chocolatea’ to celebrate the launch of our fresh new brand identity for Barry Callebaut.
Barry Callebaut sources and supplies chocolate from bean to bar for a variety of confectionery brands. In fact, they’re the world’s biggest manufacturer of chocolate and cacao. They’re behind the scenes, creating the most delectable, responsibly sourced and reliable chocolate and cacao products, long before you bite into a bar of Tony’s Chocolonely, a Magnum or Kit-Kat.
Led by Gary Nettleton (Design Director) and Laura Saxby (Client Director), we’ve been working to update the Barry Callebaut identity, shifting the brand away from being seen as a traditional B2B supplier and re-positioning it as a more value-led, customer experience partner. With Barry Callebaut’s personality at the core – care, craft, transformation and living taste – our new visual identity is confident, creative and ownable, encompassing the creative freedom and reassurance offered to artisans, chefs and manufacturers when they choose to work with Barry Callebaut chocolate.
To celebrate the launch of the new identity, our Amsterdam Studio hosted a very special afternoon tea, using Barry Callebaut chocolate to create an amazing spread of chocolate fondue, brownies and chocolate lollipops – and we were just as excited to experiment with the chocolate as we were tasting the results!
Some of our tea-time treats were made from Barry Callebaut’s latest innovation: ruby chocolate. Ruby chocolate is now known as the “fourth chocolate” (after milk, dark and white) and is made with 100% Ruby cocoa beans. It’s blush-coloured with a naturally fruity, berry-like flavour.
Barry Callebaut’s new identity has been a project in the making for close to a year, and it has been a truly collaborative team effort. And what better reason to step away from our screens to share a moment together than to touch, feel and taste the products we passionately design for?
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