What does “creativity” mean to you?
We’ve been working with the brilliant team at D&AD New Blood SHIFT for a few years now, and we recently hosted the latest batch of Shifters for a talk on voice; how voice and language can be used as a tool for creativity.
One of the exercises we got the group to do was all about getting to the heart of their own personal creative moment by finishing the sentence “Creativity is…” in less than 20 words. The responses were varied, yet all incredibly inspiring – here’s what they had to say:
…the most difficult
crossroads you encounter.
the ability to give
without exhausting yourself
Finding the familiar
inside the unusual
A Baywatch slow-run
at the bottom of the sea
and others questioning
if it’s drowning
A sharp whisper amongst white noise
My way to me
Discovering the undiscoverable
Seeing with my eyes shut
Every ounce of your life coming together
Invention through unrestricted thought,
and applying it to the real world
and exciting tunnel
that leads you
to a new horizon
So what is creativity to YOU? Let us know how you would finish the sentence “Creativity is…” via Instagram and we’ll share our favourites on our Stories: @design_bridge
With programmes currently running in London and New York, we’re proud supporters of D&AD New Blood SHIFT, a free industry-led night school programme for up and coming creatives who don’t have a degree level qualification.
You can find out more about D&AD New Blood SHIFT on the D&AD website.