Design Bridge New York picks up a Wood Pencil at D&AD Awards 2022

  • Global
  • May 28, 2022
Crif Dogs
By Amanda Li

We’re incredibly proud to round off this week with some brilliant awards news!

Our work with legendary hotdog icon Crif Dogs has achieved a Wood Pencil for Branding: Redesign and was shortlisted in the Branding: Motion category at this year’s D&AD Awards 2022!

The new visual identity is a mixture of evocative street photography, iconic faces and places, capturing the brand’s irreverent nature. Taking inspiration from NYC signage, from hotdog carts to bodegas throughout the Lower East Side, the logo marks remain true to Crif’s playful roots through the mustard yellow and ketchup red doodling but with a contemporary edge fit for a more grown-up audience. 

Crif Dogs

And that's not all... our work with Fortnum & Mason Jubilee was also shortlisted in the Packaging Design: Limited Edition category. Our London Studio recreated the Imperial State Crown intricately detailed with illustrations bringing together little-known facts and stories of Queen Elizabeth II…

fortnum & mason
fortnum & mason

A big congratulations to all the teams involved! You can read more about this year's awards here.