D&AD New Blood Academy 2021 and Design Bridge mentors

  • London
  • Mar 03, 2022
D&AD New Blood Academy 2021 and Design Bridge mentors
By Amanda Li

The D&AD New Blood Academy 2021 with WPP is a prestigious two-week intensive online training program for the brightest new talent entering the creative industry. This year, the academy aims to support 50 awarded creatives, helping them develop the key skills to help prepare them for a successful career in the industry.

This is a fantastic opportunity for young creatives to immerse themselves in all aspects of the industry, learn from some of the best creatives around, and take advantage of the mentoring and networking opportunities to help launch their careers.

Design Bridge is a great supporter of the D&AD New Blood Academy helping young creatives to find their feet in the industry. Chloè Templeman, one of our Creative Directors at Design Bridge London has been a long supporter of the initiative and this year was also coaching alongside other WPP creatives. Not only that, but a few of us in the London Studio also applied to be mentors for the opportunity to work with the next generation of talent.

So, with our very own Alice, Eve, Emma, Simren, Rosie, Charlotte, and Sara all on hand alongside mentors from the other WPP agencies, the Academy attendees went on to deliver their responses to this year’s brief on pitch day, which centers on digital inaccessibility for disabled users in collaboration with HSBC.


And after each team pitched their ideas, our mentors followed up with the attendees giving advice, feedback, and more. We briefly caught up with Charlotte, Alice, and Eve to get a little more insight into their New Blood Academy experience so far and as first-time mentors.

“It was inspiring to see so much creative talent inthe HSBC pitch. They were beautifully executed, with real purpose and progressive thinking around accessibility in a digital space. It was amazing for the students to get to work directly with and influence such a big brand. I hope some of their ideas pop up on our screens very soon! It’s also been great to meet my mentee, Esdras, and I look forward to mentoring him further, as he completes his final year at Kingston. Getting training from D&AD and meeting the other mentors from around the Global WPP network was suchan insightful experience!”

– Charlotte Harrison, Senior Designer at Design Bridge London

“It’s the first year I’ve taken part in the D&AD mentoring scheme and I’m blown away by the ideas and concepts from all the mentees! I am paired with a fellow NTU Graphic Design Graduate, Kieran, whose portfolio won Portfolio Pick for Graphic Design at D&AD New Blood Festival! I’ve loved sharing my knowledge with Kieran and can’t wait to see where he lands his first design job – I’m sure it won’t be long!”

– Eve Wallis, Junior Designer at Design Bridge London

“It was great to be involved in the D&AD New Blood Academy this year and was also my first experience as a mentor. During the academy, the participants pitched to HSBC and industry professionals, and it was super inspiring to hear their ideas about tackling digital inaccessibly and raising awareness of the hurdles that many people face today. My mentee, Roisin has an impressive portfolio that includes print, typography, and illustration and in her final year, Roisin was awarded a D&AD New Blood Wood pencil for her ‘Out West’ project! I’m looking forward to working closely with Roisin.”

– Alice Stone, Junior Designer at Design Bridge London

We’re excited to see what our mentors and their mentees get up to in the new year – watch this space!

If you want to discover more about D&AD’s programs that support young creative talent, visit dandad.org.