Q&A with Christian Bird, Creative Director at DB New York

  • New York
  • Apr 12, 2022
Christian Bird
By Amanda Li

We're delighted to welcome Christian Bird back as a Creative Director at our New York Studio, who was once part of our London team from 2009 to 2014. During his time away at DB, he has worked on award-winning projects for a wide range of clients such as Cinnamon Toast Crunch, Seedlip NoGroni, Aecorn, Consider Pastures, and more. And has received awards from D&AD, Core77 Design Awards, Dieline Awards, FAB Awards, and ADC Awards, to name a few!

We sat down with Christian to learn more about his career path, inspiration, and more...

Welcome back Christian, to the New York Studio this time!

It’s an exciting time to be back with the New York studio expanding. Having worked for a long time in the North America market, I am looking forward to sharing all the experiences I have learned along the way.

What have you learnt in your time away?

I have worked with global brand icons, as well as new to world innovators - both worlds demand the best and most effective solutions but require very different partnerships. I have enjoyed affecting change at large and small scales.

Booth's Gin

What made you want to move to New York?

It’s always been a cultural hub and melting pot of art, fashion, music - so much of this influenced me at a young age, inspiring my own creative career. It’s a city that is always changing and evolving and is why I have stayed here for over eight years.

How have you had to adapt your leadership style during this hybrid way of working?

For me, a huge pull in working for a creative agency is the collaborations between thedesign team and beyond. With an ever more-hybrid future, it's become more important to spend time finding quality design research and thinking - where our ideas are born, building in time for individual team research, and coming together to compare and contrast. As we become more separated, it's necessary to create moments of collaboration and togetherness and invest in team building.

How have you stayed sane during the pandemic?

Nature. I make sure to plan time away to upstate New York and the surrounding areas for hikes to enjoy the beautiful Catskills mountains and forest regions. It's an area with many hiking opportunities, but there are also many farm shops, orchards, breweries, and artist studios to browse.

Christian Bird photography

@christianbirdnyc - A curtain of snow following my journey eastward into the Lamar Valley, Yellowstone National Park

We know that junior members of the team have been particularly affected by the pandemic and remote working. What advice would you give to junior designers who are starting out in their design careers now?

Seek connections. Don’t wait for a design crit, share ideas and sketches early - being remote means those serendipitous conversations no longer happen. We need those fresh eyes and honest reviews to make our work stronger.

What design trend do you think will dominate 2022?

We are all experiencing the after-effects of the pandemic, whether ourselves or those around us. I expect to see the continued trend toward wellness products and experiences, higher quality feel-good ingredients and stories, but also moments for fun and release. Design will continue to reflect this in more soulful and artful ways - but also as a response to complexity through more iconic and pure approaches.

What sort of clients are you excited to work on?

I’m looking forward to all manner of projects, but I really value projects and clients who are brave in exploring distinctive and desirable design.

And finally, what are you most looking forward to? Post pandemic.

Easier travel. So much of my inspiration comes from exploring the world and visiting the world's museums and galleries.

Thanks so much, Christian!

You can view more of Christian’s photography over at his Instagram. And if you’d like to join our team in New York, you can take a look at our current opportunities on our careers page.

We also interviewed Birgitte Woehlk, our Director of Culture and Talent, as she recently celebrated her 30th anniversary at Design Bridge! You can read more about her journey here.