DB Singapore picks up four wins at Transform Awards India
- Apr 26, 2022
We’re wrapping up April with some exciting news to share from Transform Awards India, where Design Bridge Singapore picked up four awards!
Winning Bronze in the Best Brand Experience and Best Brand Evolution categories, the team pushed all the brand boundaries by becoming progressive, inclusive, confident, young, and aspirational. And for the first time in its history, the brand featured women in all its communications, both offline and online helping the brand sell over 30 million cases and enabling McDowell’s No.1 to regain its position as the world’s largest whisky brand after losing the top spot – an incredible feat for a highly competitive sector!
“This renovation signals a complete transformation of the McDowell’s No1’s visual language. The brand identity was simplified and modernised for the next generation of drinkers while maintaining the positive attributes that had built the brand’s success and credibility over the years. Within the retail space, the simplicity of the communication messages was combined with progressive key visuals and an impactful tiling of products on shelves."
- Jon Neal, Creative Director, Design Bridge Singapore
We also won Highly Commended for Saridon in the Best Brand Evolution and in the Best Visual Identity from the Healthcare and Pharmaceutical sector categories. The redesign of Saridon saw DB Singapore contemporise the brand for young millennials, bringing to life its new purpose “triumphing over pain’. The meaningful evolution of the brand and its assets enabled Saridon to unlock record growth, reinforcing the effectiveness of design on commercial success.
“As design partners to some of the most iconic brands in India, our role is to ensure that a golden thread of design is present across all touchpoints and channels to drive recognition, consistency, and authenticity, unifying the brand in consumers’ minds and hearts. We drive this holistic design thinking, commitment to creative excellence and collaboration to ensure the continued commercial success of our clients in India.”
- Alexandra Cerruti, Managing Director, Design Bridge Singapore.
A huge congratulations to our teams and clients – you can see the full list of winners here.