D&AD Shift Studio - Meet the Teams
- May 24, 2022
Earlier this year, we introduced D&AD Shift Studio – the first of its kind – an industry-led learning experience where selected students from past cohorts of D&AD Shift with Google in London and New York work together in teams on a paid creative brief for leading global brands.
And we had our very own Ella, Eve, James, Will, and Kirstie as mentors leading their teams to respond to a live client brief from Disney (you can read more about our partnership and the mentor's experience here!)
The brief? Disney challenged the Shifters to engage an aspirational audience of young, diverse, and socially conscious consumers with National Geographic. They were tasked with developing a fresh and authentic creative idea that would speak directly to Gen-Z audiences alongside a 12-month roll-out plan.
And if Disney chose to take the creative idea forward, this would result in either a paid placement or the brand buying the IP out for commercial use – exciting stuff!
So, without further ado, keep on scrolling to meet the teams!
Liv is a vibrant conceptual designer based in London, working at Havas London. Her focus is on creating immersive and imaginative campaigns driven by human empathy and a desire to leave a lasting positive impression. In 2021, she was an Adobe co-creative partner exploring self-care in augmented reality and is a judge for the 2022 D&AD Awards for the Snapchat brief.
Rob is a multidisciplinary designer and creative, born and raised in Eastern Europe and enjoys critical thinking, experimenting, user experience, and many design disciplines. Rob also enjoys working in diverse work environments on varied projects.
Yewa is a self-taught Graphic Designer and Art Director from Brooklyn, NY. Her love for storytelling started out on the stage sharing her spoken word. After having performed her work at notable establishments, such as The Apollo Theater, Nuyoricans Poet Cafe, Bowery Poetry, and Summer Stage, she began investigating her interest in creating a visual voice. Within the same year of graduating from D&AD Shift, Yewa’s been able to gain clients such as Motown, Universal Music Group, Amazon, Netflix, and more.
'Tools for Change’ focused on providing Gen-Z’s with the tools to spark social change, based on the insight that the eco-conscious generation wants to change the world but does not have the tools to do so. The team looked at using immersive experiences, digital platforms, in-person learning and micro-influencers to help target the audience. These activities would help facilitate organic connections to the local environment and create a positive force in the community.
David is a Creative Lead/Project Manager with a multidisciplinary background in design, film, and art direction. David takes pride in seeking new challenges and connecting with people and is also a member of a YouTube channel, 'The Ubunifu Space' reviewing music from the African continent and the diaspora – and have amounted to over 300,000 subscribers!
Michelle is a Visual Artist and a Graphic Designer aspiring to be a Junior Art Director. Travelling and learning about nature drives their passion for insight and research. Michelle is also interested in sustainability and hopes to be completely self-sustainable in life and with nature.
Zak is a visual storyteller and specializes in illustration, spending most of their time extracting the images in their head onto a canvas. Zak is inspired by the natural environment and is also very passionate about the climate crisis.
'Getting Down to Earth' focused on making National Geographic more honest and relatable to the socially conscious generation by stepping away from the rigid documentary style. The idea was to collaborate with authentic brand ambassadors to create organic short-form content and to work with second-hand marketplaces like Depop to curate collections - making climbing, surfing and other necessary equipment for exploring more accessible. They also recognised that some platforms create completely new worlds digitally and are a unique opportunity to engage with Gen-Z. So, the team also looked to partner with Minecraft to interactively educate and raise awareness of rare animal species and help save crucial ecosystems.
Jamie is working as a full-time freelance Designer in London and specialises in identity design, however over the last year has started to design physical products and is enjoying that journey.
Nyasia conveys moods and energy in a bright, vibrant, and relevant way while still focusing on the small details. Nyasia yearns to tap into the humanness in everyone through different mediums of art.
Sukyella is a multidisciplinary designer from London interested in graphic design, branding, motion graphics, film editing, and the strategy behind it all. Sukyella designs because she loves solving problems and believes it can help connect communities, which is what she tries to achieve within her work.
'Living Focus - Our World through Your Eyes' focused on creating an authentic connection with Gen-Z's by creating short-film content, covering real-life issues in real-time by real people. The team discovered that Gen-Z's can get very anxious about the future and overwhelmed by negative media coverage on so many topics. They also recognised the importance of representation when it comes to viewing content and so seeing their peer's stories can serve as a relief that they are not alone in the world and that there is more than one side to every story, with over 8 billion stories to be told.
Jael is a London based multidisciplinary creative specialising in illustration and art direction. Influenced by culture, she uses poetic storytelling and bold visuals to build campaigns that speak volumes. Working with brands like Apple, Coca Cola, JD Sports, Sally Hansen, and Adidas, she along with her creative partner Iman hope to continue building worlds with brands to connect with different people.
Having described oneself as a "creative visionary & vessel," Atlas Rome is a strong-willed ideator, illustrator and writer who believes in homaging culture through her works.
Colby is a multidisciplinary creative with a blue-collar background. A late-night brainstorm chaser with a pocketful of markers and a deep, burning desire to make something beautiful and different.
'Unbox their World' focused on embedding Gen-Z front and centre of the Nat Geo subsection and as a team, they worked on developing the language and visuals for this. Their idea also included 3-in-1 Nat Geo camera lenses, dubbed "The Globe Collective" - compatible with every phone, it would allow Gen-Z's to document and magnify their lives as they wish. The team also wanted to integrate AR to allow worldwide engagement and showcase hidden cultural gems – this would be an extension of Google Maps to highlight that there is no one way to define exploration.
Christopher is a freelance Art Director and Photographer from Brooklyn, NY. Christopher is a passionate creative with a non-traditional resume with experience in the creative industry from working with organisations like D&AD Shift to build the confidence needed to navigate professionally.
Jahnia is an NYC - born and raised multi-hyphenate creative whose love of photography and design has led to a full-time career as an Art Director. Outside of Art Direction, Jahnia enjoys putting together playlists and rearranging the furniture in their apartment.
Iman is currently a Freelance Middleweight Creative. Iman's creativity is born from adversity - taking a critical view on entrenched values and rules to redefine our future. Together, Iman wants to help define a tomorrow more befitting for a more caring, purposeful, and aware generation.
‘No More Heroes' focused on the idea that it is never too late to be a hero. The team wanted to shine a light on people who have been pushed out of the frame and shift perspectives to focus on unconventional, unknown fighters and purveyors across social media and numerous touchpoints. They also wanted to collaborate with local and current artists to create installations that would sit alongside famous historical statues - bringing awareness to people who have made a big impact on our world but haven't yet received the credit they deserve.
Well done to all the teams and a big congratulations to Team 4 for winning the pitch with National Geographic!
If you’re interested in the D&AD initiative and how they aim to create an accessible space for self-made talent, then you can head on over to their website here.