Greene King awarded Highly Commended at The Drum Awards 2022!
- May 27, 2022
We’re thrilled to share that our work with Greene King has been awarded Highly Commended in the Packaging Design category at The Drum Awards 2022!
Our London Studio designed each of the four new beers to pay homage to legends of British history and used woodcut illustrations with vibrant colour combinations that reference details from their stories. We also used bespoke typographical personalities for each variant, accentuating the quirks of historic typefaces to give them a modern twist.
Our London Studio created an impactful new typeface for Lipton Ice Tea - born out of the sunshine synonymous with the brand and crafted with detail. Lit by the bright sun and emboldened by shadow, the Highlight typeface speaks confidently through distinctive, unmissable headings across all of Lipton’s communications.
A big congratulations to our teams in London and New York - we couldn't be more prouder!