It’s no secret that we love our food at Design Bridge, and a guaranteed way to see our Amsterdam colleagues arrive at the Studio bright and early with a big smile on their faces is to seduce them with freshly baked treats. And so, one (very early) April morning, our Danerolles clients arrived at our Studio on the Overtoom to prepare a wonderfully abundant breakfast for the whole team.
With the mouth-watering scent of baking croissants and buns in the air, this was definitely a great way to start the day!
You might be wondering why our clients would do such a lovely thing for us. Well, it was all about celebrating the inspirational and successful journey that we went on with the Danerolles team.
A little while back now, we were tasked with a brand and packaging re-design project to better capture the emotions of Danerolles, a brand with a special place in many consumers’ hearts because of the warm family moments it reminds them of. At the same time, we also needed to represent the originality and richness of the product range.
And the result? New packaging that really shows the craft, creativity and taste appeal of the products, complete with new brand assets that travel across the Danerolles brand world, such as the new, ownable diagonal wordmark, which was inspired by Danerolles’ most distinctive asset – the unique twisting, unfurling experience of opening the pack. Here’s a peek at what it looked like before, and what it all looks like now:
Such an inspiring, iconic, proud brand is something that deserves to be celebrated and, with this amazing breakfast, Danerolles definitely convinced everybody at Design Bridge Amsterdam to expand their morning baking routines with delicious croissants, cinnamon rolls and savoury creations. We’re sure a lot of friends and family members will also benefit from this inspiration quite soon!
We’d like to give a very special thanks to our clients from Danerolles for such a delicious morning spread, Ingrid and Petra for the words, and Richard for taking the photos.
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