Design

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We 

believe 

design 

is 

your 

most 

powerful 

means 

of 

driving 

positive 

change. 

It 

answers 

the 

big 

questions 

the 

world 

is 

asking. 

Questions 

that 

are 

bigger 

than 

brand, 

bigger 

than 

media, 

bigger 

than 

communications, 

bigger 

than 

technology. 

 

 

 

 

Design answers the big questions. How we progress as people. As businesses.

01.

How do we stay relevant in a changing world?

Strong brands need to evolve and adapt to stay fresh in the face of constant change. How do you maintain the truth and authenticity that underpins your brand, while society and technology changes around you? How do you make sure that you’re always ahead of the conversation, meeting people’s changing needs and behaviours in a fluid competitive landscape?

BBC Two

Guinness

02.

How do we inspire audiences?

As so many brands compete for their audiences’ attention, brands must find innovative ways to capture their imagination and inspire them to action. How do you win people’s hearts and minds? How do you extend the reach of your brand to new audiences, whether defined by geography, demography or attitude? How does your brand become a beacon that leads the way?

NASA

YAU

03.

How do we deliver sustainably and responsibly?

There can be no doubt that acting with responsibility and care for people and the planet is essential to success for any brand today. What are your strategies for that and what specific and measurable actions can you make? How do you design both incremental and radical solutions to known problems? How do you report fairly and accurately on the progress you have made?

Notpla

Colgate

04.

How do we anticipate the future?

While you navigate real-time complexity and immediate priorities it’s important to keep your eyes on the future too. What are the opportunities and challenges that lie ahead as technology, audiences, business and society evolve and how should you be planning for them? What is your vision for your brand in ten years time, or more? How do you anticipate and shape your future and never be left behind?

Sino-Ocean Taikoo Li

ESL FaceIt Group

05.

How do we manage for long-term success?

Great brands balance consistency with constant evolution, innovation with authenticity, and entrepreneurial spirit with intelligent guardianship of the core principles that shape them. How do you define your brand so you know what always stays true? How do you manage your brand’s diversity of applications and touchpoints so that everything works together to reinforce success?

Hellmann’s

London Symphony Orchestra

06.

How does brand add value to my business?

Your brand is one of the most valuable assets you have. That value can be quantified but, even more importantly, it is a fundamental driver of success for many of your most important business goals. How can your brand drive growth? How can your brand reduce costs? How does your brand drive market leadership? How does your brand guide and shape your business strategy, unifying and inspiring your entire organisation?

ESL

Fortnum & Mason

Design is the thread that unifies brand. Creating distinct meaning in every moment, touch, experience, idea and expression.

      Strategy

      Identity

      Experience

      Guardianship

Design is the result of deep, diverse and long-lasting collaborative partnerships.

  • AB

    • Ahold Delhaize

    • AirAsia

    • Airbus

    • Akzo Nobel

    • Allianz

    • Amazon

    • Amcor

    • Anglo-American

    • Argos

    • ARTE TV

    • Ashurst

    • AstraZeneca

    • Axa

    • Bacardi

    • Banco Bradesco

    • Banco de Chile

    • Bancolombia

    • Bank of America

    • Bank of China

    • Bayer

    • BBC

    • BBVA

    • BiteBack2030

    • BNP Paribas

    • Booz Allen Hamilton

    • Brand Singapore

    • Brand USA

    • Britbox

    • British Airways

    • British Heart Foundation

    • Bundaberg

    • Buscapé

  • C

    • CAG Group

    • Callaly

    • Campari

    • Cancer Research UK

    • Canon

    • CBRE

    • CDFG Macau

    • Cepsa

    • Changi Airport

    • Channel 4

    • Chateau d’Esclans

    • China CITIC Bank International

    • China Jinmao

    • China Minsheng Bank

    • Chivas

    • CICC

    • Citigroup

    • Clear Mobile

    • Clifford Chance

    • Coca-Cola

    • Colgate-Palmolive

    • Collins

    • CosmosDirekt

    • CR Land

    • Credit Suisse

    • Crif Dogs

  • DE

    • Danone

    • De Beers

    • Dell

    • Deloitte

    • Delphis Eco

    • Deutsche Bahn

    • Deutsche Bank

    • Deutsche Börse AG

    • Diageo

    • Discovery Plus

    • Dr Oetker

    • DreamHack

    • Efes

    • Electrolux

    • Elliptic

    • ENN Group

    • Enoulite

    • Equinor

    • Equinox

    • Erdos

    • ESL

    • ESL FACEIT Group

    • Etos

    • Euronews

    • Europäisches Patentamt

    • EuroPride

    • Eversheds Sutherland

    • Evri

    • EZ-Link

  • FG
  • HI

    • Hang Seng Bank

    • Harvey Nicholls

    • Havaianas

    • Healthcare Service Corporation

    • Heineken

    • Hellmann’s

    • Henkel

    • Historic Royal Palaces

    • HKEX

    • Hong Kong Jockey Club

    • Hong Kong Red Cross

    • Hong Kong Stock Exchange

    • Hongkong Land

    • HSBC

    • Hyundai

    • IAG

    • IDG Capital

    • iGrow

    • Indonesia Travel

    • Infosys

    • ING Group

    • Intel

    • InterContinental Hotels Group

    • International Aids Society

    • International Olympic Committee

    • Investec Asset Management

    • Invictus Games

    • Ipiranga

  • JKL
  • M

    • Made in Britain

    • Madrid Castellana Norte

    • Mandalay Rum

    • Marcopolo

    • Mars

    • Mastercard

    • Mazda

    • McCafé

    • McDonalds

    • McLaren

    • Mental Health Innovations

    • Microsoft

    • Midea Real Estate

    • Mondelez

    • Morrison & Forrester

    • Mother's Choice

    • Move United

    • Munich Re

  • NOP

    • Nantou City

    • NASA Artemis

    • Nespresso

    • Nestle

    • Network Rail

    • Newton Investment Management

    • NOC

    • Noerr

    • Notpla

    • Novo Nordisk

    • NuBank

    • One&Only

    • Oxford University

    • Pernod Ricard

    • Pfizer

    • Pirelli

    • Pizza Hut

    • Porsche

    • PostNL

    • Premier Foods

    • Project Management Institute

    • Prudential

    • PTT

  • RS
  • T
  • UVWXY

    • UBS

    • Unilever

    • United 2026

    • Upfield Foods

    • Vans

    • Vistara

    • VMWare

    • Vodafone

    • Volkswagen

    • Whispering Angel

    • WIZINK

    • Women's Tennis Association

    • WPP

    • XL Axiata

    • Yakult

    • Yanjing Beer

    • YAU

    • Yili-Miaozhi

Design makes us human. And it takes talented humans to make great design.

Our people

Our people are the real partnership, bringing together perspectives and expertise in every aspect of design. Starting revolutions, small and large, in what design can do, and what we can achieve together.

We’re the most recognized design agency in the world. With countless awards. From the awards that count.

  • Cannes Lions

    1 Grand Prix
    5 Gold
    8 Silver
    8 Bronze
    30 Shortlist

  • D&AD

    2 Black
    19 Yellow
    32 Graphite
    200 Wood

  • Art Director's Club

    4 Best in Show
    12 Gold
    11 Silver
    11 Bronze
    26 Merit

  • New York Festivals

    3 Grand
    8 Gold
    9 Silver
    12 Bronze
    22 Merit

  • Clio

    19 Gold
    8 Silver
    15 Bronze
    22 Merit

  • Pentawards

    7 Best in Show
    11 Gold
    29 Silver
    23 Bronze

  • Transform

    49 Gold
    36 Silver
    28 Bronze
    41 Merit

  • Corporate & Financial Awards

    7 Gold
    4 Silver
    4 Bronze
    3 Highly Commended
    2 Shortlist

  • Brand Impact

    4 Best in Show
    19 Gold
    8 Silver
    15 Bronze
    22 Highly Commented

  • Webby

    5 Nominations

Studios

Amsterdam

Address

Amsteldijk 166,
1079 LH
Amsterdam, Netherlands

Contact

T +31 20 520 6030