Did you know that, with so many of us working from home for a large part of this year, our actions (or lack of) are helping to save the planet?
Amidst the chaos and anxiety of Covid-19, the pause many of us have had to take has actually had a positive impact on the environment and our carbon footprint, and it’s estimated that this will result in a 7% decrease in global emissions for 2020. The UN states that we need a decrease of 7.6% every year until 2030 to avoid climate and ecological disaster. We don’t need to explain the math here.
Led by the amazing people at Purpose Disruptors, a network of advertising insiders working together to reshape the industry and help tackle climate change, The Great Reset recognised this rare window of opportunity to change people’s behaviours for the greater good and set an open brief to the UK’s creative industry to come up with campaign ideas to encourage longer-lasting behavioural change.
We’re excited to share that our London Studio’s ‘Thanks For Nothing’ idea, which celebrates people’s lack of action as accidental climate change heroes of 2020, was chosen as one of the winners and our campaign is currently appearing across WeTransfer, the brilliant file sharing platform we’ve all become very familiar with the past few months.
You can find out more about The Great Reset and see all of the winning campaign ideas at greatreset.com, plus visit the WeTransfer blog to get some extra insight into how our idea came to life, and why it was chosen as a winner.