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Design Bridge success at WPPed Cream Awards 2018

Back in the height of the summer heat wave (remember that?) Graham and Emma, our Chief Creative Officer and Deputy, joined Creative Directors from WPP agencies all around the world to judge the annual WPPed Cream Awards – a celebration of the very best creative work from across the Group.

Tim Greenhalgh, Design & Branding Jury Chair, explained that the judges were looking for “work with intelligence to conquer problems, ideas that could swim in the multi-channel world and design work that shone a light onto our everyday lives.” The results are now out, and we’re excited to say that we had a very successful first year…

Winner: Promotional Items


Facebook Award

Winners: Packaging


Fortnum & Mason Florentines


Fortnum and Mason piccadilly biscuits line up x6

Fortnum & Mason Piccadilly Biscuits



Smirnoff Choose Love Limited Edition – more about this here.


Highly Commended

Alongside the 4 winners, we also received 4 Highly Commended mentions: Smirnoff Love Wins Installation in the Installation / Experience / Exhibition category, our global Cornetto redesign in the Packaging category, and our Design Bridge Student Competition campaign was awarded in both the Illustration for Design and Writing for Design categories (more on this project here).





Want to find out more? You can see all of this year’s awarded work across all creative disciplines on the WPPed Cream website.

Congratulations to all of the winners, what a year it has been!


Fun, games and eggs on the Design Bridge Singapore Away Day 2018


Internships, bursaries and a bright future in Amsterdam