An annual celebration of craftsmanship in design and innovation, the PAC Global Leadership Awards recognises the very best in global packaging design. And this year we have some very exciting news to share as our Singapore Studio’s rebrand for Hong Kong craft beer brand YAU has won Best in Class in the Brand Marketing: Revitalised Beverage category.
This bold and vibrant brand redesign is rooted in local culture to deliver maximum impact on shelf and behind the bar, ensuring that YAU truly stands out in Hong Kong’s busy craft beer scene. So we’d like to share a huge “congratulations” to Team YAU, and if you’d like to find out more it, head on over to our case study.
And that’s not all. We are also delighted to share that we received two Awards of Distinction from PAC this year, and the first is for our US rebrand of K-Y.
Led by our New York Studio, this redesign was all about championing equality in the bedroom, turning what was previously a medical-looking lubricant product often associated with female problems into a trusted lifestyle brand that women can be proud to purchase. Brilliant work from the K-Y team!
The second Award of Distinction was given to our London Studio’s exquisitely crafted design for Fortnum & Mason‘s range of eclectically adventurous caramels, pralines and ganaches. Inspired by the idea of “twisted beauty”, our design for this range has resulted in a collection of chocolate boxes that are beautiful and special enough for people to keep and re-use once the delicious contents have been devoured (and they truly are delicious). Congrats Team Fortnum’s!
And in bonus awards news this week, our collaboration with illustrator and friend of DB Charlie Davis on the Kenco Millicano Winter Limited Edition tin, which aims to raise awareness and much-needed funds for UK mental health charity Mind during a time when creating human connections are even more important than ever, was also shortlisted at the Communication Arts Illustration Awards this year.
Congratulations to all the teams nominated and awarded by PAC and Communication Arts this year, we hope to have more good news to share here very soon.