Endorsing National Pride

Made in Britain

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#### In Brief

How do you point out British-made products to consumers? You do it literally. After research showed that half of UK consumers were baffled when it came to ‘buying British’, and two thirds wanted an official seal of approval to identify British goods, a group of manufacturers came together to lobby for a marque that would help to champion British design and manufacturing. Joining the mission to support the home grown industry and to help people buy British, at home and overseas, Superunion wanted to add its own brand of British design to the campaign. The ambition was to create a marque that becomes a symbol of a community of British companies who are proud to present their British-made products to the world.

#### What we did

Our brief was to create a simple endorsement that the public would instantly recognise, and companies would embrace, to signal a balance of flamboyance, practicality, heritage, and modernity. The Made in Britain marque aims to evoke the innovation, intelligence, wit, and understated elegance inherent in British design and manufacturing. 

A segment of the Union Jack was taken as the main inspiration, forming an arrow to point to the British product on packaging and on display. Not only can the arrow rotate but also, there is no fixed colour scheme, making the marque flexible and adaptable to any product or brand. Acting as a directional device, it has been designed to work across a range of media, materials and sizes to ensure it can be used by manufacturers of a wide range of products, and to be localised by a county or region. 

The response to the new Made in Britain marque has been overwhelmingly positive and has put the importance of British design and manufacture firmly back on the agenda. The marque is now proudly being used by over 1,000 British manufacturers across 50 product sectors, at home and overseas, who are supported by Made in Britain with sales, marketing, exports, communication, and PR guidance. The marque acts as a catalyst for buying British and reminds everyone of the heritage and quality of British design. The organisation works collaboratively with the UK government and trade bodies that support skilled jobs, responsible business, and sustainable growth. Campaigning tirelessly to promote British manufacturing.

Creating a new brand marque as a catalyst for buying British

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Superunion | Made In Britain

Superunion is now Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge is now Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

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Made in Britain

Endorsing National Pride