What does it mean to design for a start-up brand that is about to launch through Kickstarter? It means clear articulation of an idea. Simple, but distinctive in its identity and style.
That’s how our Amsterdam Studio approached designing for Timio: a screen-free, interactive device for children inspired by the power and beauty of sound. It is a portable, educational toy with a variety of collectable discs that children can easily click on to activate audio content tailored to different age groups. And it’s founders have just launched a Kickstarter to help bring Timio to life.
Our Amsterdam Studio has been involved in supporting the project for a little while now, even coming up with the brand’s name – Timio is a child-friendly combination of the terms ‘audio’ and ‘mio’ (mine). We’ve also worked on the visual identity, which is inspired by imperfections found in nature, and uses irregular, hand-drawn lines. The style is simple but not too obviously childish, with quirky details and natural colour tones to give the brand its own unique personality.
This pioneering toy has just launched on Kickstarter with the hopes of raising enough funding to grow into a household favourite for conscientious parents everywhere – providing a new and safe way for children to play, learn, imagine, and grow in a garden of sound.
Visit the Kickstarter page to find out more – or to pledge: http://8e.fnd.to/timio