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It’s awards season 2016 at Design Bridge!

We’ve been a busy bunch recently. Alongside the day-to-day work and studio socials, you’ll often find one or two of us on judging panels for creative and design awards – we even set a brief for D&AD New Blood this year – and, from time to time, we put on our best shoes and have a night out at an awards ceremony. And often we come back with shiny new trophies, like at the DBA Design Effectiveness Awards earlier this year, and our brand new D&AD Wood Pencil, awarded to us for our seasonal (and scented) Smirnoff Peppermint Twist design – a limited edition peppermint-flavoured vodka.

Smirnoff Peppermint shipper and bottles

D&AD Pencil 2016

And while we’re on the subject of Smirnoff, we were delighted to hear that our design for Smirnoff Ice was awarded second place in the incredibly competitive Spirits category at The Dieline Awards 2016.

Smirnoff Ice silver

Excellent work, Team Smirnoff. The drinks are on you!

This week we received the rather excellent news that we have 6 projects nominated at this year’s Pentawards (see our nominees in all their glory below). We can’t wait to find out the results in September!

Lyle's Treacle BBQ in situ

Cacao Barry x2

Guinness Africa Special range

Milk Tray with chocs

Fortnum and Mason Chic x3

The final nomination at Pentawards was for Fortnum & Mason Chic Novelties – a trio of beautifully crafted gift-style boxes containing delicious chocolate treats – which also picked up Silver in the Confectionery & Snacks Packaging Design category at the FAB Awards last week. Fabulous news for a fabulous project!

FAB Awards trophy 2016

Speaking of Fortnum & Mason, if you got yourself a copy of this year’s Creative Review The Annual then you might have spotted a DB double page spread featuring our work for Booth’s Finest Dry Gin and Fortnum & Mason Matchbox Novelties. Gin + chocolate – sounds like a winning combination to us!

Creative Review Annual 2016

The Annual is full of amazing, inspiring work from all sorts of disciplines, which was also the case at the D&AD Festival in London last month. If you were there you might have come across our Guinness installation…


A wise man once said that, “the quality of the advertising must be equal to the quality of the beer”. That man was Rupert Guinness (in 1929, fact fans) and he was talking about the first advertising campaign for the world famous Irish stout that his family had been brewing since 1759. To make sure that we did the Guinness family proud, our installation took inspiration right from the source – the St James’s Brewery and Guinness Storehouse. Our space told the story of Guinness branding and advertising from the very beginning, and included original pieces from the Guinness archives plus our “hacked” vintage TV, which showed a reel of Guinness adverts throughout the years. We even painted the scaffolding the exact colour of that inside the Storehouse.




One section of the installation was dedicated to the evolution of the iconic Guinness harp and wordmark, and this was where we first unveiled our new identity design to the world…


If you haven’t seen it already, you can read more about the new Guinness identity here.

And finally, a DB blog post about awards would not be complete without a special mention of our very own Student Awards (aka The Dog’s Bollocks). The deadline has now passed and we’re working our way through all of the amazing entries and prepping them for judging. We’ll be announcing the winners here on our blog in the very near future, so stay tuned for more…


At the Bar with writer Abdelkader Benali


Advice for students from Design Bridge Singapore’s Mark Budden