TikTok's game-changing algorithm
Mick McConnell says TikTok's algorithm offers potential for brands to leverage their qualities and drive innovation.
15 January 2022
Notpla wins Cannes' Grand Prix
Congratulations to Notpla and our team, winners of Cannes Lions' prestigious Grand Prix in Design.
21 June 2021
Reach the Unreachables
Grow your brand by reaching 2.7bn gamers and esports fans.
12 June 2020
The Borderless Nature of Gaming
Jake Myhre writes in Quartz about how esports can thrive during coronavirus.
30 April 2020
Building brand trust
It’s long been touted in entrepreneurial circles that failure is a precursor to progress.
24 January 2020
Why Kanye's stance on NFTs struck a chord
Nora Bradshaw explains three questions brands should ask before entering the realm of non-fungible tokens
Welcome Gavin Mackie, Strategy Director
Superunion Amsterdam announces the appointment of Gavin Mackie as Strategy Director.
Randstad appoints Superunion Amsterdam as its design partner.
Breaking the Bias over breakfast
Superunion marks International Women's Day 2022, by celebrating the women across our network.
The new logo, created by our Asia team, marks MyRepublic's transformation from challenger brand to industry leader.
Could Microsoft, Marriott or even Goop be a buyer for Peloton?
Nora Bradshaw explores in The Drum the best brands to get Peloton back on the road.
Unforgettable Ideas: Cannes Lions Decoded
Stuart Radford, ECD, and Katherina Tudball, Creative Director, share their top tips to creating unforgettable work.
Heineken One in a Billion
An unlimited edition of the Heineken Original label, with a billion unique labels, created by our Amsterdam team.
A new brand for CosmosDirekt, Germany's leading online insurer.
Success at the Strategic Comms Awards
Congratulations to IHG, Legal & General and our corporate reporting team.
Happy Lunar New Year!
Wishing you good fortune and a happy, healthy start to the New Year.
SRF Sport: Feel Closer
The new brand for SRF Sport brings viewers closer to the sporting action.
Best In Class
Best In Class programme create new brand for Robinson Family Foods celebrating the power of food.
M is for Mediocrity
Adam Sefton explains why Facebook's rebrand to Meta reveals the mediocrity of the social media platform.
New Year's Revolution
What creative ideas have you seen that you think will spark a revolution in 2022?
Superunion enters the next stage of growth
Superunion enters the next stage of growth, following two new studio openings.
Brand Experience Agency of the Year 2021
Congratulations to our clients and our team.
Superunion Asia opens new Shenzhen office
The opening of the new Shenzhen office marks Superunion's 20-year anniversary in China.
In the metaverse, brand building knows no limits
Cecylia Grendowicz offers advice in Campaign Asia for brands to get involved in the metaverse.
17 Wins at Transform Awards Asia
Congratulations to DiscoveryPlus, EZ-Link, Julie's, MyRepublic, Ringan, WTT, NUS Giving and our Asia teams.
D&AD Shift | Google x Superunion
Superunion partners with D&AD Shift, providing opportunities for emerging creatives without a university-level degree.
Superunion Madrid launches university Brand Masters course
Superunion launches Brand Masters course, in partnership with the University Complutense de Madrid.
Welcome Ian Wharton, UK Chief Experience Officer
Ian Wharton joins Superunion London's leadership team as Chief Experience Officer.
Nora Bradshaw promoted to Head of Growth
Nora Bradshaw takes on the role of Head of Growth, Superunion North America.
Facebook Rebrand: A Brave New World
Adam Sefton asks if Facebook's rebrand is just a corporate mask to hide behind.
Etos: A Rainbow of Health
A new identity for Etos' brand of health supplements and vitamins, by our Amsterdam team.
Shelter Raise Your Run
Our London team raises money for Shelter Raise Your Run campaign.
Spotify's mess and a lesson on long-term brand thinking
When does an app become more than an app? When it starts thinking about its brand. Claire Huxley explains.
Superunion collaborates with Riot Games to celebrate 10th "Annie-versary" of League of Legends China.
A brand for every skin with a story to tell.
Nantou City appoints Superunion for brand transformation
Superunion China wins the work for the creative brand transformation of Nantou City, Shenzhen.
The Sustainability Legacy of Tokyo 2020
Lara Sharrock says the real sustainability opportunity of Tokyo 2020 is the long-term change after the Games finish, and the role brands can play in this change.
Greg Quinton is The Loeries Jury President
Greg Quinton, Chief Creative Officer, is announced as Jury President at The Loeries 2021.
Microsoft's climb back to the top of the tech industry
Mick McConnell explains why Microsoft is reaping the rewards of a brand strategy 20 years in the making.
Success for Legal & General
Congratulations to Legal & General who took home Bronze at this year's Digital Impact Awards.
Introducing: In Real Life
Our new concept development service helps bring products to life.
Lessons from tech giants' gaming missteps
Samuel Grinfeder on why tech giants need to approach games like any other form of creative expression, and provide a platform for creativity to thrive.
Samuel Grinfeder comments in The Drum how Nintendo is evolving its brand to embrace new platforms and experiences.
Amazon's Lesson in Underestimating Employees
Nora Bradshaw explains in AdWeek why employees are a crucial marketing channel.
Rising to the challenge
Understanding why sustainability is so difficult for brands is key to addressing the problem.
Welcome Mick McConnell, CEO North America
Mick McConnell joins Superunion New York today as North America CEO.
Congratulations to Tabfund, Notpla and our teams, winners at FastCo Awards.
Smart, Down to Earth People
MyRepublic has a new brand, created by our Singapore team.
Growing Unicorns with Ambrish Chaudhry
Ambrish talks working with South East Asia unicorns, the importance of being brave and why authenticity and humility trump brand purpose.
Star-studded judging panel at D&AD Awards
Superunion's Katherina Tudball, Miho Aishima and Reuben Alghali all join the D&AD 2021 Juries.
Meet Purezza. A modern alternative to pre-packaged bottled water, changing the way restaurants, cafés and hotels do business.
Lessons from three agile, tech-based Asian businesses
Benedict Gordon, CEO Asia, believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.
Women Bite Back
Youth activists Christina Adane and Tasha Mhakayakora from Bite Back 2030 join us to celebrate International Women's Day.
Marta talks Pokemon with the BBC
As Pokemon celebrates its 25th anniversary, Marta Swannie, Senior Creative Director, talks to the BBC about the classic brand's enduring appeal and why its success has lasted so long.
Electric vehicles and the future of the car industry
Jim Prior, Global CEO, explains in City A.M. why electric cars will lead to a design transformation, presenting a rare opportunity to reimagine the very idea of a car, creating a new type of vehicle entirely.
Brands aren't made, they're born
Adam Sefton, Digital Strategy Director, writes in The Drum why authenticity and being an outsider to mainstream brands has been the secret to Bitcoin's success, and proves you don't always need polish to succeed.
Superunion judges at D&AD
Superunion's Miho Aishima and Eva Bashford-Harrison join D&AD Jury for Type Design and Writing for Design.
Transform Awards Asia Success
Congratulations to Tencent Music Entertainment, Enoulite, Beijing FANUC and our Asia team, winners at Transform Awards Asia, including Best Visual Identity.
An end to Slacker culture?
Ross Clugston, ECD North America, explains in Media Post why Salesforce's decision to purchase Slack could take the start-up tech company from 'enfant terrible' to playing in the big leagues.
Superunion Presents: Magnum Photos
A conversation with iconic Magnum Photos, the most respected collective of photographers in the world.
A Tale of Two Presidents
Marta Swannie and Katherina Tudball take their seats at Eurobest and The Loeries as Jury Presidents.
When does a rainbow become an Amazebow?
Superunion designers from around the world create a colouring book for girls from disadvantaged backgrounds.
Who will win the console wars?
Marta Swannie, Creative Partner, talks to the BBC ahead of the launch of the PlayStation 5 and Xbox Series X/S, as the gaming world gears up for the battle of the consoles.
Corporate brands' moment of reckoning
As America faces a moment of reckoning, corporate brands are being put under the microscope like never before, write Nora Bradshaw and Ross Clugston in Campaign.
Farewell to the Gmail envelope
Jennifer Volmer, Co-Head of Strategy, New York, explains in Media Post why Google ditching the Gmail envelope is a win for visual and UX design.
Zoom ahead or Slack back
Zoom has stolen a march on its rivals during the pandemic. Jim Prior, Global CEO, tells us why.
Senior Creative Director, Marta Swannie, gives us the 3 biggest lessons brands can learn from the PlayStation vs Xbox console wars.
Print isn't dead
Annual reports are no longer just financial documents of record. But what is the best channel to clearly deliver that information?
Social Dilemmas of Tech Brands
With the rise of platforms like Facebook, WeChat, Apple and Amazon, UK Chairman Iain Ellwood, explores in City A.M. why tech brands need to embrace ethics to build brand trust.
LSO wins Grand
London Symphony Orchestra sweeps up the Grand prize for Best Brand Design at New York Festivals, following a Pencil trophy at D&AD, the UK's top creative awards ceremony.
ESEF on a Page
What is ESEF and what does it really mean for the future of reporting?
Studio of the Year
Superunion wins Studio of the Year title in the Dieline Awards 2020.
Focus on the here and now
Jim Prior, Global CEO, writes in Forbes on why it's important for business leaders to focus on the here and now.
How to be different
Cecylia Grendowicz writes in The Drum on the dangers of generic content for luxury travel brands.
Six Eyes and Ears
Eyes and Ears Award wins for BBC Two, London Symphony Orchestra and ESL.
Jim Prior writes in Fast Company on why brand matters to channels and streaming platforms.
Hottest Design Agency in the UK
Honoured to be voted number one in the UK Studio Rankings by Computer Arts.
The Heart of Branding
Tom Robinson, Global Chief Strategy Officer, writes about how corporate brands can create emotional connections.
Politics is about brands not policy
Why the existential crisis in politics is about brands not policy.
What lessons can we learn from past predictions of the future?
Culture ate Strategy for Breakfast
Jim Prior writes in Forbes on why the real value of culture is to drive strategic advantage.
A Beginner's Guide to TCFD
What does TCFD actually mean, and how does it impact your next Annual Report?
Culture: Why it matters to investors
The UK CGC has added momentum to calls for companies to report on this area.
Age is just a number
How brands can negotiate the new generation gap.
To build a strong brand, give something back
Prioritising creativity and societal value will lead to organic brand growth.
The ten behaviours of creative companies
When joining five remarkable creative cultures into one Superunion, it’s good to reflect on the qualities that make companies creative.
The power of symbols
In a world that’s increasingly data driven, semiotics – or the study of signs and symbols – is often dismissed as too subjective.
Diversity from the bottom up and the top down
International Women’s Day is a time to reflect on the progress made and celebrating the bold, tenacious and inspiring women that build our communities.
One story, many voices
A starting point for how brands can use their employees to speak on their behalf.
Feeling inspired is more powerful, for truly creative people, than any other sort of authority.
Top trends from Cannes Lions 2017
Boredom, neuroscience, liquid modernity and cause marketing converge in the South of France.
The dark side of friendly design
The early web was text-heavy and monotonous; now, we see smiling faces everywhere.
To be like Apple you must change at the core
You’d love your company to be more like a trailblazing, volatile-economy-defying brand. Of course you would.
Build your brand to build your business
A clear brand proposition is the place to start.
The secret to using humour in business
Get it right and build a connection, but get it wrong and you'll bomb.
Machine learning and anticipating the ripple effect
The ability to fulfil user-specific tasks will shift AI from novelty to becoming the brand advocate personified.
Great brands are built on broad foundations
Successful brands are driven by passion, but rooted in society.
Tuning out the noise
Justine Dixon shares thoughts on how to avoid reporting fatigue in the age of ESG.
China Duty Free International launches a new digital retail experience with a series of immersive animations, inspired by surrealist art.
Beatles, brands and blockchain
Paola Demichelis says NFTs are no longer limited to just exhibiting traditional media like images or videos - or a digital replica of John Lennon's guitar.
Tom Robinson explains why balancing growth with control will help Unicorns stay on track.
Black Girl Gamers x Superunion
Our London team is proud to partner with Black Girl Gamers to create an identity for the brand's inaugural Online Summit in partnership with Twitch and Superunion.
One Bay Area of Another
Global CEO, Jim Prior, talks expansion, following new opportunities, and leading a revolutionary creative company.
D&AD New Blood | Superunion x Black Girl Gamers
Superunion partners with D&AD and Black Girl Gamers, inviting emerging creatives to respond to briefs for this year's New Blood Awards.
What's the Meta with you?
Tom Robinson, Global Chief Strategy Officer, explores the significance of rebranding as a moment of change.
A Beginner's Guide to TCFD (Part II)
Our top tips for creating a useful and credible climate disclosure.
Enter Player Brand
Adam Sefton writes that brands in the metaverse need to be self-aware, authentic and imaginative in how they express themselves in ways that connect with people.
Don't feed the Unicorns
As Cameo reaches unicorn status, Ross Clugston explains why Cameo will need a brand story that stands out and puts its employees first.
Annual Reports for Private Companies
Understanding why creating a meaningful annual report can be beneficial to private companies.
Streaming x Gaming Wars
Siddharth Seth says in The Drum that Netflix’s purchase of Next Games isn’t about winning in gaming, it’s about winning in entertainment itself.
The End of Wall Street's Honeymoon in the Metaverse?
Samuel Grinfeder says Roblox's strategy to not chase buzzwords and cash-grab opportunities could help them win in the long run.
Welcome Izgi Yapici, Executive Creative Director, New York
Superunion adds Executive Creative Director to spearhead operations in New York.
Microsoft x Discord: A huge bet on gaming
Erik Brattested writes that Microsoft will need to protect what makes Discord valuable and learn from past mistakes, to secure a place in the future of the gaming industry.
Could Netflix have stayed ad free?
Matt Boffey writes in The Drum why Netflix should have invested in its brand during the good times.