Mick McConnell says TikTok's algorithm offers potential for brands to leverage their qualities and drive innovation.

15 January 2022

Congratulations to Notpla and our team, winners of Cannes Lions' prestigious Grand Prix in Design.

21 June 2021

Grow your brand by reaching 2.7bn gamers and esports fans.

12 June 2020

Jake Myhre writes in Quartz about how esports can thrive during coronavirus.

30 April 2020

It’s long been touted in entrepreneurial circles that failure is a precursor to progress.

24 January 2020

Nora Bradshaw explains three questions brands should ask before entering the realm of non-fungible tokens

Superunion Amsterdam announces the appointment of Gavin Mackie as Strategy Director.

Randstad appoints Superunion Amsterdam as its design partner.

Superunion marks International Women's Day 2022, by celebrating the women across our network.

The new logo, created by our Asia team, marks MyRepublic's transformation from challenger brand to industry leader.

Nora Bradshaw explores in The Drum the best brands to get Peloton back on the road.

Stuart Radford, ECD, and Katherina Tudball, Creative Director, share their top tips to creating unforgettable work.

An unlimited edition of the Heineken Original label, with a billion unique labels, created by our Amsterdam team.

A new brand for CosmosDirekt, Germany's leading online insurer.

Congratulations to IHG, Legal & General and our corporate reporting team.

Wishing you good fortune and a happy, healthy start to the New Year.

The new brand for SRF Sport brings viewers closer to the sporting action.

Best In Class programme create new brand for Robinson Family Foods celebrating the power of food.

Adam Sefton explains why Facebook's rebrand to Meta reveals the mediocrity of the social media platform.

What creative ideas have you seen that you think will spark a revolution in 2022?

Superunion enters the next stage of growth, following two new studio openings.

Congratulations to our clients and our team.

The opening of the new Shenzhen office marks Superunion's 20-year anniversary in China.

Cecylia Grendowicz offers advice in Campaign Asia for brands to get involved in the metaverse.

Congratulations to DiscoveryPlus, EZ-Link, Julie's, MyRepublic, Ringan, WTT, NUS Giving and our Asia teams.

Superunion partners with D&AD Shift, providing opportunities for emerging creatives without a university-level degree.

Superunion launches Brand Masters course, in partnership with the University Complutense de Madrid.

Ian Wharton joins Superunion London's leadership team as Chief Experience Officer.

Nora Bradshaw takes on the role of Head of Growth, Superunion North America.

Adam Sefton asks if Facebook's rebrand is just a corporate mask to hide behind.

A new identity for Etos' brand of health supplements and vitamins, by our Amsterdam team.

Our London team raises money for Shelter Raise Your Run campaign.

When does an app become more than an app? When it starts thinking about its brand. Claire Huxley explains.

Superunion collaborates with Riot Games to celebrate 10th "Annie-versary" of League of Legends China.

A brand for every skin with a story to tell.

Superunion China wins the work for the creative brand transformation of Nantou City, Shenzhen.

Lara Sharrock says the real sustainability opportunity of Tokyo 2020 is the long-term change after the Games finish, and the role brands can play in this change.

Greg Quinton, Chief Creative Officer, is announced as Jury President at The Loeries 2021.

Mick McConnell explains why Microsoft is reaping the rewards of a brand strategy 20 years in the making.

Congratulations to Legal & General who took home Bronze at this year's Digital Impact Awards.

Our new concept development service helps bring products to life.

Samuel Grinfeder on why tech giants need to approach games like any other form of creative expression, and provide a platform for creativity to thrive.

Samuel Grinfeder comments in The Drum how Nintendo is evolving its brand to embrace new platforms and experiences.

Nora Bradshaw explains in AdWeek why employees are a crucial marketing channel.

Understanding why sustainability is so difficult for brands is key to addressing the problem.

Mick McConnell joins Superunion New York today as North America CEO.

Congratulations to Tabfund, Notpla and our teams, winners at FastCo Awards.

MyRepublic has a new brand, created by our Singapore team.

Ambrish talks working with South East Asia unicorns, the importance of being brave and why authenticity and humility trump brand purpose.

Superunion's Katherina Tudball, Miho Aishima and Reuben Alghali all join the D&AD 2021 Juries.

Meet Purezza. A modern alternative to pre-packaged bottled water, changing the way restaurants, cafés and hotels do business.

Benedict Gordon, CEO Asia, believes global businesses can learn a lot from how Asian tech leaders are using imagination and instinct to navigate through the pandemic.

Youth activists Christina Adane and Tasha Mhakayakora from Bite Back 2030 join us to celebrate International Women's Day.

As Pokemon celebrates its 25th anniversary, Marta Swannie, Senior Creative Director, talks to the BBC about the classic brand's enduring appeal and why its success has lasted so long.

Jim Prior, Global CEO, explains in City A.M. why electric cars will lead to a design transformation, presenting a rare opportunity to reimagine the very idea of a car, creating a new type of vehicle entirely.

Adam Sefton, Digital Strategy Director, writes in The Drum why authenticity and being an outsider to mainstream brands has been the secret to Bitcoin's success, and proves you don't always need polish to succeed.

Superunion's Miho Aishima and Eva Bashford-Harrison join D&AD Jury for Type Design and Writing for Design.

Congratulations to Tencent Music Entertainment, Enoulite, Beijing FANUC and our Asia team, winners at Transform Awards Asia, including Best Visual Identity.

Ross Clugston, ECD North America, explains in Media Post why Salesforce's decision to purchase Slack could take the start-up tech company from 'enfant terrible' to playing in the big leagues.

A conversation with iconic Magnum Photos, the most respected collective of photographers in the world.

Marta Swannie and Katherina Tudball take their seats at Eurobest and The Loeries as Jury Presidents.

Superunion designers from around the world create a colouring book for girls from disadvantaged backgrounds.

Marta Swannie, Creative Partner, talks to the BBC ahead of the launch of the PlayStation 5 and Xbox Series X/S, as the gaming world gears up for the battle of the consoles.

As America faces a moment of reckoning, corporate brands are being put under the microscope like never before, write Nora Bradshaw and Ross Clugston in Campaign.

Jennifer Volmer, Co-Head of Strategy, New York, explains in Media Post why Google ditching the Gmail envelope is a win for visual and UX design.

Zoom has stolen a march on its rivals during the pandemic. Jim Prior, Global CEO, tells us why.

Senior Creative Director, Marta Swannie, gives us the 3 biggest lessons brands can learn from the PlayStation vs Xbox console wars.

Annual reports are no longer just financial documents of record. But what is the best channel to clearly deliver that information?

With the rise of platforms like Facebook, WeChat, Apple and Amazon, UK Chairman Iain Ellwood, explores in City A.M. why tech brands need to embrace ethics to build brand trust.

London Symphony Orchestra sweeps up the Grand prize for Best Brand Design at New York Festivals, following a Pencil trophy at D&AD, the UK's top creative awards ceremony.

What is ESEF and what does it really mean for the future of reporting?

Superunion wins Studio of the Year title in the Dieline Awards 2020.

Jim Prior, Global CEO, writes in Forbes on why it's important for business leaders to focus on the here and now.

Cecylia Grendowicz writes in The Drum on the dangers of generic content for luxury travel brands.

Eyes and Ears Award wins for BBC Two, London Symphony Orchestra and ESL.

Jim Prior writes in Fast Company on why brand matters to channels and streaming platforms.

Honoured to be voted number one in the UK Studio Rankings by Computer Arts.

Tom Robinson, Global Chief Strategy Officer, writes about how corporate brands can create emotional connections.

Why the existential crisis in politics is about brands not policy.

What lessons can we learn from past predictions of the future?

Jim Prior writes in Forbes on why the real value of culture is to drive strategic advantage.

What does TCFD actually mean, and how does it impact your next Annual Report?

The UK CGC has added momentum to calls for companies to report on this area.

How brands can negotiate the new generation gap.

Prioritising creativity and societal value will lead to organic brand growth.

When joining five remarkable creative cultures into one Superunion, it’s good to reflect on the qualities that make companies creative.

In a world that’s increasingly data driven, semiotics – or the study of signs and symbols – is often dismissed as too subjective.

International Women’s Day is a time to reflect on the progress made and celebrating the bold, tenacious and inspiring women that build our communities.

A starting point for how brands can use their employees to speak on their behalf.

Feeling inspired is more powerful, for truly creative people, than any other sort of authority.

Boredom, neuroscience, liquid modernity and cause marketing converge in the South of France.

The early web was text-heavy and monotonous; now, we see smiling faces everywhere.

You’d love your company to be more like a trailblazing, volatile-economy-defying brand. Of course you would.

A clear brand proposition is the place to start.

Get it right and build a connection, but get it wrong and you'll bomb.

The ability to fulfil user-specific tasks will shift AI from novelty to becoming the brand advocate personified.

Successful brands are driven by passion, but rooted in society.

Justine Dixon shares thoughts on how to avoid reporting fatigue in the age of ESG.

China Duty Free International launches a new digital retail experience with a series of immersive animations, inspired by surrealist art.

Paola Demichelis says NFTs are no longer limited to just exhibiting traditional media like images or videos - or a digital replica of John Lennon's guitar.

Tom Robinson explains why balancing growth with control will help Unicorns stay on track.

Our London team is proud to partner with Black Girl Gamers to create an identity for the brand's inaugural Online Summit in partnership with Twitch and Superunion.

Global CEO, Jim Prior, talks expansion, following new opportunities, and leading a revolutionary creative company.

Superunion partners with D&AD and Black Girl Gamers, inviting emerging creatives to respond to briefs for this year's New Blood Awards.

Tom Robinson, Global Chief Strategy Officer, explores the significance of rebranding as a moment of change.

Our top tips for creating a useful and credible climate disclosure.

Adam Sefton writes that brands in the metaverse need to be self-aware, authentic and imaginative in how they express themselves in ways that connect with people.

As Cameo reaches unicorn status, Ross Clugston explains why Cameo will need a brand story that stands out and puts its employees first.

Understanding why creating a meaningful annual report can be beneficial to private companies.

Siddharth Seth says in The Drum that Netflix’s purchase of Next Games isn’t about winning in gaming, it’s about winning in entertainment itself.

Samuel Grinfeder says Roblox's strategy to not chase buzzwords and cash-grab opportunities could help them win in the long run.

Superunion adds Executive Creative Director to spearhead operations in New York.

Erik Brattested writes that Microsoft will need to protect what makes Discord valuable and learn from past mistakes, to secure a place in the future of the gaming industry.

Matt Boffey writes in The Drum why Netflix should have invested in its brand during the good times.