bridge and partners
Attracting new audiences with a new brand.
EUROPE'S CULTURE MAGNET.
ARTE is a Franco-German television network promoting culture and the arts. Since its creation in 1991, the public channel has stood for cultural diversity and multilingualism, offering high-quality programmes to 60% of Europeans in their native language.
With a remit to be Europe’s leading culture channel, ARTE gathers content together with unique micro-trends, and broadcasts these programmes across Europe to an audience of 25.7 million viewers a month.
Our brief was to build a connection between the channel and a younger audience, without alienating its established viewership.
We recognised that ARTE needed a system that could create contrast and pace for an engaging and entertaining experience. So we used ARTE’s diverse content as inspiration.
viewers per month
of Europeans have access to programmes in their native language
ARTE now has an idea that brings unity across our brand and also gives us the freedom to represent the breadth of our content.
Creative director, arte