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Triumph in Tokyo at the Pentawards

We’re incredibly proud to announce that we picked up three trophies and a nomination at the 2014 Pentawards – the only worldwide awards to exclusively celebrate packaging design.

This week Asa, Laurent and Birgitte jetted 5,936 miles across the globe to Tokyo to attend this year’s ceremony – the lucky bunch. After taking in some of the sights, sounds and sushi that Tokyo had to offer, they had the pleasure of picking up three awards at the glamorous evening event. We took home two Gold trophies and one Bronze – and of course they celebrated in true Design Bridge style, with a well deserved Sake or two.


Here’s what our Graham had to say about the brilliant news …

“Incredibly proud to have received these 3 Pentawards in the 2014 8th annual competition. Each one is a testament to our belief in brand storytelling, original thinking and a passion for craft and detail. So well done to all the Design Bridge teams and of course our client brand teams; as always, the best work comes from the best partnerships.”  


It was fantastic to receive a Gold award for our iconic Art Deco inspired design for Tanqueray No. TEN gin. The new bottle is designed to ‘let the citrus shine’, and tell the story of Tanqueray’s gin heritage, channelling the spirit of the Jazz Age.

Lipton Iced Tea bottles on roof

Our second Gold award really made the sun come out to shine as it was scooped up for our work on the new Lipton Ice Tea bottle. Our uplifting and energetic redesign is focused around natural revitalisation and wellbeing – an exciting win for us.

Smirnoff White bottle_FRONT

We’re also delighted to have won Bronze for our new Smirnoff White packaging.  True to the brands glamorous past, Smirnoff White is sexy, elegant and edgy. The marriage of glass with the white porcelain-esqe finish is beautiful and jarring – a striking look for this revolutionary, freeze filtered Smirnoff White vodka.


It was also great to receive a nomination for our work on the world famous KFC Bucket. We wanted to treat this much-loved piece of packaging as the icon it is, leaving behind the old graphics to make way for an appetisingly new bold typographic design that really celebrates the brand.

If you want to see more of our work please check out it on our website. Congratulations everyone, and have a safe trip home Asa, Laurent and Birgitte.

by Anna Stanford

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