Last year our Singapore team re-designed the packaging for The Singleton, a single malt Scotch whisky that is particularly popular in Asia. This year we saw the brand brought to life in a completely new and exciting way when we were invited along to a virtual reality whisky tasting event, hosted by our friends and collaborators, Untitled Project. Here’s Oli to tell you a little bit more…
Jon, Lewis, Jerome, Rebecca (visiting from the London Studio) and myself headed off to Spacemob and found ourselves in the middle of a bar full of interesting and inspiring people, all from different creative disciplines. Adam from Untitled Project greeted us and proceeded to give us the official “tour” of The Singleton VR world, along with that all-important liquid sample, of course!
Once we put the VR headsets on we were whisked away from sunny Singapore and across the world to Scotland, home of The Singleton. The experience takes you on a journey through the distillery, where you learn about the process of the whisky making as you go. What really struck me was was how it really got me thinking about the smells and tasting notes of the whisky, and how it almost enhanced the aromas and flavours as I drank it. All very inspiring, as well as lots of fun. Take a look at the film below for an idea of what the experience looks like:
As we were out and about, we decided to also visit the annual Singapore Artbook Fair to pick up further inspiration. And the odd book, of course.
The night ended at a rather unusual motorbike-themed bar, Handlebar (no photos we’re afraid, we were having too much fun by this point!), where everything seemed to be on wheels, cocktails were blended using an engine, and the interior was made out of all thing bike-inspired. There’s always something new to discover in Singapore!
Want to join our next team outing? Check our Careers page for the latest opportunities to join us.