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The winner of our Dog’s Bollocks Student Awards competition 2019 is…

The wait is over. It’s time to find out who is the best of the best, the crème de la crème, the pick of the litter. Who has won our annual Dog’s Bollocks Student Awards competition 2019?

To help us judge the work this year we displayed all of the entries for 2 weeks in a pop-up exhibition space in our London Studio, and invited everyone in the building (plus visitors from our other Studios) to come and take a look and vote for their favourite. The top scoring projects made the shortlist, and then it was time for the final judging…

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This year we were excited to welcome Steve Honour, Design Leader – Innovation & Futures at Diageo and long-standing client of ours, to be our guest (judge) of honour alongside Emma Follett (our Chief Creative Officer) and Asa Cook (our Creative Director who heads up the student awards). The trio spent an afternoon going through the work, debating which projects really stood out and who had used creative conceptual thinking and beautifully crafted design execution to win us over to their point of view.

And so, without further ado, we’re excited to announce that our winner for 2019 is…

 

‘Happy Hour’ by Susie Catchpowle

Norwich University of the Arts

Click the image below to open up a presentation of Susie’s idea, which is all about encouraging young people to become blood donors to help meet the rising need in the UK:

SusieCatchpowle_HappyHour_lead

Steve said of Susie’s winning work: “I really like the way Susie had looked at the process of giving blood as a whole, and the play on a “pint” was a nice approach. The way she had made the process of giving blood feel more approachable and less clinical through design was good, and I can see exactly how this campaign could help increase the numbers of donors and raise awareness.”

Congratulations Susie, your shiny new Dog’s Bollocks trophy will be on its way to you very soon!

The judges also named awarded 3 projects as Highly Commended this year and so, in no particular order, a further extra congratulations goes out to:

 

‘Grief Relief’ by Michelle Lyons

University of Huddersfield

Michelle’s “Grief Relief Kit” is a set of tools that can help children understand grief and process their emotions during difficult times, whilst simultaneously helping their parents or guardians be aware of how the child is coping.

MichelleLyons_GriefRelief

Asa said of Michelle’s work, “I was a big fan of Grief Relief. We are in the midst of mental health crisis, and Michelle has looked at the issue from a different angle. This concept is all about helping children learn to open up about their feelings from an early age, with the aim of helping to prevent issues in adulthood. It’s a really smart idea, simply executed, and very effective.”

 

‘Sol Buds’ by Steven Paul

Arts University Bournemouth

Sol Buds is Steven’s idea for an innovative, fun and vibrant sun protection brand to help to stamp out sunburn for children, with the aim of reducing the risk of melanoma later in life.

StevenPaul_SolBuds

Asa explained why Sol Buds was Highly Commended by the judges, “What I liked about Steven’s idea was that it focuses on the positives rather than dwelling on the negatives – children getting out and about, and enjoying being outdoors, whilst encouraging use of the product. Another smart idea.”

 

‘In With The Old’ by Tim Wilcox

Norwich University of the Arts

Our final Highly Commended project was a campaign idea for Age UK to help bridge the gap between the young and the old, which you can see in Tim’s short film below:

Asa explained, “There is real visual wit in this idea and, combined with Tim’s intelligent copywriting, we were all drawn to it. Susie, Michelle, Steven and Tim are all worthy winners this year. Each of them highlighted an important issue in an engaging way, using wit, intelligence and effective design. Congratulations to all four of you, we’re looking forward to meeting you.”

And finally, we’d like to say a big “thank you” to everyone who entered this year, and also to Steve for helping us with the difficult task of judging.

That’s it for this year. We’ll be back in early 2020 with next year’s brief…

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