bridge and partners
Building a bank that reflects you
REFLECTING THE REGION'S DUAL LANGUAGE AUDIENCE THROUGH A DUAL LANGUAGE IDENTITY
Banking & Finance
Meet ila, the new bank that lives on your mobile. We defined a purpose for the brand - Banking that reflects you, and a name - ila - meaning 'to' in Arabic that presents the idea of a journey, and its destination.
The magic of the identity is in its dual language, that literally reflects English to Arabic, and mirrors the region's dual language audience.
Working with the bank's marketing and UX teams, we created a go-to-market campaign and helped design the expression for the app interface, that seamlessly connects technology with a human-centric design
Seamless. Digital. Personalised.