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Ila

Building a bank that reflects you

REFLECTING THE REGION'S DUAL LANGUAGE AUDIENCE THROUGH A DUAL LANGUAGE IDENTITY

Client

  • Bank ABC

Sector

  • Banking & Finance

Partner

  • Monotype

Expertise

  • Brand Strategy

  • Naming

  • Brand Identity

  • Communications

Meet ila, the new bank that lives on your mobile. We defined a purpose for the brand - Banking that reflects you, and a name - ila - meaning 'to' in Arabic that presents the idea of a journey, and its destination.

The magic of the identity is in its dual language, that literally reflects English to Arabic, and mirrors the region's dual language audience.

Working with the bank's marketing and UX teams, we created a go-to-market campaign and helped design the expression for the app interface, that seamlessly connects technology with a human-centric design

Seamless. Digital. Personalised.