NTT 日本电报电话公司
Moving together
Creating a unified brand for the world’s largest merger with a global sense of purpose, enabling them to do great things for people, clients and the societies they work in.
With $11bn revenues and 40,000 people operating in 57 countries outside of Japan, NTT is the global technology business with considerable scale and complexity. We were tasked with a bold mission to redefine a strategy that would bring together 28 diverse businesses, as part of the largest merger in the world, giving NTT’s clients access to a full breadth of its industry-leading products, innovations and services to address the diverse business needs of today. Creating a unified brand inspired by a core purpose: Together we can do great things.
Sector
科技数码
Expertise
品牌策略，命名，品牌标识，品牌传播
NTT选择与扬特品牌同盟Design Bridge and Partners携手来完成一项大胆的任务---制定战略以整合28类不同的业务，这成为2019年全球最大规模合并之一。
我们构建了一个更具活力的品牌架构，并设计了相关的市场进入的传播信息，以此增强NTT的竞争优势，并将新合并业务的协同效应最大化。
受到NTT新品牌目标的启发，我们设计了一种视觉上极具震撼力的创意平台和品牌叙事的方法，也就是将 NTT的科技承诺对人类的影响塑造得更高大。它向人们展示了NTT将如何重塑我们的生活，让我们的明天更美好。
为了推动品牌落地，我们制定了一项品牌传播计划和一个信息传播框架，以帮助NTT团队让4万名员工全部参与其中，并使他们自身和客户都能受益于新品牌。