Design

 

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We 

believe 

design 

is 

your 

most 

powerful 

means 

of 

driving 

positive 

change. 

It 

answers 

the 

big 

questions 

the 

world 

is 

asking. 

Questions 

that 

are 

bigger 

than 

brand, 

bigger 

than 

media, 

bigger 

than 

communications, 

bigger 

than 

technology. 

 

 

 

 

Design answers the big questions. How we progress as people. As businesses.

01.

How do we stay relevant in a changing world?

Strong brands need to evolve and adapt to stay fresh in the face of constant change. How do you maintain the truth and authenticity that underpins your brand, while society and technology changes around you? How do you make sure that you’re always ahead of the conversation, meeting people’s changing needs and behaviours in a fluid competitive landscape?

02.

How do we inspire audiences?

You can’t take engagement for granted. There are a lot of brands competing for your audience’s attention, so it’s crucial to find innovative ways to capture their imagination and inspire them to action. How do you win hearts and change minds? How do you reach new audiences, regardless of geography, demography, or attitude? How do you become a beacon, leading the way through the clutter?

03.

How do we deliver sustainably and responsibly?

Sustainability is no longer a ‘nice to have’. Brands that put success before people and planet, don’t succeed at all. What can you do to make a real difference? How can you define strategies that are specific and measurable, both incremental and radical, to solve known problems? And how do you report fairly and accurately on the progress you have made for good?

04.

How do we anticipate the future?

Brands face real challenges in real-time, so it’s tempting to become hyper-focused on the moment. But you can’t lose sight of the future, or you risk being left behind. What challenges will your brand face in in ten years or more? And how do you anticipate and prepare for that future? What opportunities lie ahead as technology, audiences, business and society continue to evolve?

Sino-Ocean Taikoo Li

ESL FaceIt Group

05.

How do we manage for long-term success?

Great brands balance consistency with constant evolution. Innovation with authenticity. Through intelligent guardianship they can be entrepreneurial and inventive without diluting the core principles that make them what they are. How do you define your brand, so you know what always stays true? How do you manage where and how your brand appears so that everything you do tells one coherent and meaningful story?

Hellmann’s

London Symphony Orchestra

06.

How does brand add value to my business?

Your brand has measurable value, but it’s so much more than an asset. It can guide and shape your business strategy, unifying and inspiring your entire organization, and driving success for many of your most important business goals. How can your brand drive growth? How can your brand reduce costs? How can you unlock the potential in your brand to become the market leader?

Fortnum & Mason

Design is the thread that unifies brand. Creating distinct meaning in every moment, touch, experience, idea and expression.

      Strategy

      Identity

      Experience

      Guardianship

Design is the result of deep, diverse and long-lasting collaborative partnerships.

  • AB
    • Ahold Delhaize

    • AirAsia

    • Airbus

    • Akzo Nobel

    • Allianz

    • Amcor

    • Anglo-American

    • Argos

    • Ashurst

    • AstraZeneca

    • Axa

    • Bacardi

    • Banco Bradesco

    • Banco de Chile

    • Bancolombia

    • Bank of America

    • Bank of China

    • BiteBack2030

    • Booz Allen Hamilton

    • Brand Singapore

    • Brand USA

    • Britbox

    • British Airways

  • C
  • DE
    • Danone

    • De Beers

    • Dell

    • Deloitte

    • Deutsche Bahn

    • Deutsche Bank

    • Deutsche Börse AG

    • Diageo

    • Discovery Plus

    • Efes

    • Electrolux

    • Enoulite

    • Etos

    • Euronews

    • Europäisches Patentamt

    • EuroPride

    • Eversheds Sutherland

    • EZ-Link

  • FG
  • HI
    • Hang Seng Bank

    • Havaianas

    • Heineken

    • Henkel

    • Historic Royal Palaces

    • HKEX

    • Hong Kong Jockey Club

    • Hong Kong Red Cross

    • Hong Kong Stock Exchange

    • Hongkong Land

    • HSBC

    • Hyundai

    • IDG Capital

    • iGrow

    • Indonesia Travel

    • Infosys

    • ING Group

    • Intel

    • InterContinental Hotels Group

    • International Aids Society

    • International Olympic Committee

    • Investec Asset Management

    • Ipiranga

  • JKL
  • M
    • Made in Britain

    • Madrid Castellana Norte

    • Mandalay Rum

    • Marcopolo

    • Mars

    • Mazda

    • McCafé

    • McLaren

    • Microsoft

    • Midea Real Estate

    • Morrison & Forrester

    • Mother's Choice

    • Munich Re

  • NOP
    • Nantou City

    • NASA Artemis

    • Nespresso

    • Nestle

    • Network Rail

    • Newton Investment Management

    • Noerr

    • Novo Nordisk

    • NuBank

    • One&Only

    • Oxford University

    • Pernod Ricard

    • Pfizer

    • Porsche

    • PostNL

    • Project Management Institute

    • PTT

  • RS
  • T
  • UVWXY
    • UBS

    • United 2026

    • Upfield Foods

    • Vans

    • Vodafone

    • Volkswagen

    • WIZINK

    • Women's Tennis Association

    • XL Axiata

    • Yakult

    • Yanjing Beer

    • Yili-Miaozhi

Design makes us human. And it takes talented humans to make great design.

Our people

Our people are the real partnership, bringing together perspectives and expertise in every aspect of design. Starting revolutions, small and large, in what design can do, and what we can achieve together.

We’re the most recognized design agency in the world. With countless awards. From the awards that count.

  • Cannes Lions

    1 Grand Prix
    5 Gold
    8 Silver
    8 Bronze
    30 Shortlist

  • D&AD

    2 Black
    20 Yellow
    35 Graphite
    200+ Wood

  • Art Director’s Club

    4 Best in Show
    12 Gold
    11 Silver
    13 Bronze
    28 Merit

  • New York Festivals

    3 Grand
    8 Gold
    9 Silver
    12 Bronze
    22 Merit

  • Clio

    19 Gold
    8 Silver
    15 Bronze
    22 Merit

  • Pentawards

    7 Best in Show
    11 Gold
    29 Silver
    23 Bronze

  • Transform

    49 Gold
    36 Silver
    28 Bronze
    41 Merit

  • Corporate & Financial Awards

    7 Gold
    4 Silver
    4 Bronze
    3 Highly Commended
    2 Shortlist

  • Brand Impact

    4 Best in Show
    19 Gold
    8 Silver
    15 Bronze
    22 Highly Commended

  • Webby

    6 Nominations

Studios

Amsterdam

Address

Amsteldijk 166,
1079 LH
Amsterdam, Netherlands

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