Bronze

Merit

Silver

Shortlist

Grand Prix

Notpla

Gold

Honorable Mention

Wood Pencil

shortlist

Design Agency of the Year

Collaboration Pencil

Finalist

Highly Commended

Honoree

Best in Discipline

Winner

A WPP creative company, Design Bridge and Partners is a global brand design agency with expertise across brand strategy, brand design systems, brand engagement and brand effectiveness. With 900 creative minds across 17 studios worldwide, we design brands with the power to move, because brands that move people move the world. Globally, clients include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.


Design Bridge and Partners | About Page Description

Design Bridge and Partners | About Page

Design Bridge and Partners | Consultora de Branding WPP

Superunion is now Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge is now Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Brands

that

move

people

world

### We design brands that motivate and move.
### Pulling people towards them with an irresistible force that compels and connects.
 
### Taking organisations from where they are, to where they want to be.

#<green>We design brands with the power to move</green>

### <green>Brand Strategy</green> 
#####Brand definition, naming, and architecture
 
 
### <green>Brand Engagement</green> 
#####Branded communications and content, connected experiences and products

### <green>Brand Design Systems</green> 
#####Inclusive, multi-sensory brand identities — visual, verbal and sonic
 
 
### <green>Brand Effectiveness</green> 
#####Brand management and measurement

##We are a global brand design agency with expertise across:

Heineken wins Cannes Lions Bronze, Silver and Gold

Sustainability is more than a big leafy green picture

Aston Martin lauds ‘real drivers’ in new campaign for Vantage

How brands can deliver value in an economic downturn

<green>Our latest work that’s attracting attention</green>

The leader of our very large, talented and diverse pack, John is the Chief Executive Officer of Design Bridge and Partners worldwide. A passionate advocate for the power of design and communication in all its forms, he steers our international growth, our unique offer and our diverse client relationships with both intuition and intelligence. With his combination of advertising, branding, and design expertise, John is uniquely placed to take both an inside and outside point of view on a brand’s needs, and that inspires confidence in clients and colleagues alike.

John’s career began in the advertising industry, working for world-famous agencies including Lowe Howard-Spink and Publicis with a diverse range of clients including automotive, telecommunications and FMCG, before joining Design Bridge and Partners in 2004.

Appointed Chief Operating Officer at the beginning of 2016, John became Chief Executive Officer at the start of 2017, and helped guide Design Bridge and Partners in joining the WPP family. John has also played a significant role in establishing our studios in New York and Shanghai.

Whether at home in leafy South London or in the skyscrapers of Singapore, John somehow manages to be ever-present for every one of our Design Bridge and Partners studios, keeping our focus, curiosity and creativity energized and engaged, whatever the challenge.


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Group CEO

John Morris

Everything Emma touches turns to gold. Or copper, or neon, or a beautiful embossed silk. Because Emma has an eye for the exquisite, the inspired, the unique. And as our Chief Creative Officer Emma imparts her innate creative genius to us all, leading all the Brand Creatives across all of the Design Bridge and Partners Studios with relentless enthusiasm. 

Joining as a Studio Junior in 2000, Emma has played a fundamental role in our reputation for creative excellence. Emma has worked with a broad, challenging and enticing range of brands – everything from small entrepreneurial start-ups with a new story to tell, to prestigious global brands with a rich history – and her work has won countless international awards including D&AD, DBA Design Effectiveness, Pentawards and New York Festivals. 

Emma is a regular on the creative industry awards scene and has been a jury member for the likes of Design Week Awards and FAB Awards, and in recent years has spoken at The Pentawards Conference and London Design Festival. Gold all round.  


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Group Chief Creative Officer

Emma Follett

Design sits firmly at the heart of Design Bridge and Partners, and Greg is one of its champions.

For the last three decades or so, Greg has contributed massively to our reputation for creative excellence. The personal recipient of hundreds of awards (including top honours at D&AD, Cannes Lions, Clio, New York Art Directors Club, Brand impact awards) part of his role today is supporting the next generation create the work that makes a real difference.

His work spans a wide and varied range of clients including -  AirAsia, Jaguar, The Connaught, Ferrari, London Symphony Orchestra, The National Gallery and Vodafone.

He loves judging and regularly joins/ chairs international award juries. He is actively involved in supporting design education and served two terms on D&AD as a Trustee and Chair of Education.

Greg is also the co-author of a comprehensive update of ‘A Smile in the Mind’ published by Phaidon Press (a Graphic Design university course favourite) that analyses the role of wit within design, advertising and branding.



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Greg Quinton

Tazza (nobody calls her Cristina) is going to tell you the truth. Forthright, insightful and restless, her one goal is to look into a brand and find just one thing— the single, inspiring truth that sets a fire in the hearts and minds of audiences.

Tazza heads up our growing strategy team with over a decade of strategic leadership experience— in advertising, comms, branding and everything in between. From the US to Europe and back again.

She uses rigorous research and critical thinking to pioneer new approaches in a rapidly evolving commercial world. Her insight and instinct inform powerful work in sectors as diverse as fintech, education and premium spirits.

Even the occasional marathon doesn’t slow her down.


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Group Chief Strategy Officer

Cristina Tazza

Put the kettle on - because our Group Chairman at Design Bridge and Partners is a man with over 30 years’ experience in global brand design, and he’s got more than a few stories to tell.

With a background in design, Tim is passionate about the value that exceptional strategic design and creativity can bring to clients. For the past 25 years he has nurtured and developed core client relationships across our five studios, resulting in Design Bridge and Partners being agency of choice for multinational clients such as Unilever, Mastercard and Diageo. He’s a strong believer in being ‘hands on’ and as a result he’s directly involved in many of our projects on a daily basis - from local game-changers, to complex global challenges.

Tim truly champions the strong culture at Design Bridge and Partners – always pursuing creative excellence, nurturing client relationships and enabling people to do their best work. All fuelled by energy, enthusiasm and plenty of tea.


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Chairman

Tim Perkins

Holly believes in the power of creativity and humanity in business.

Holly leads our London team, with responsibility for growth of our business in the UK and relationships with clients that include Coca-Cola, Ford, IAG, Nestlé, and Vodafone.

She joined Superunion in 2019 from BBH where she was Managing Partner. Prior to that she held regional Business Development roles at Anomaly and isobar where she was also Head of Account Management with responsibility for clients including Google and Three. Holly held further Client Leadership roles at CHI&Partners and McCann London working with News International, Argos, Unilever, Nestlé and Bacardi-Martini.

Holly also works as an advisor to the domestic violence charity Refuge.


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Group Chief Growth Officer

Holly Maguire

When you meet Tom, you know you’re going to have an interesting conversation. Because before joining Design Bridge and Partners, Tom’s creative career combined an incredible mix of roles; from product design, to teaching at Eton College, and working as both a Creative Strategist and Ethnographic Research for brands like Nokia and Electrolux. As a result, Tom’s approach is always practical-minded, solution-orientated, and above all, grounded in experience.

With 20 years spent working across a variety of sectors and disciplines, branding has remained the constant within Tom’s career, and he now leads Design Bridge and Partners’ fast-growing creative Studio in Shanghai after becoming a Founding Partner in 2018.

Tom and his team in Shanghai now help international brands adapt to the Chinese market, and domestic brands evolve for the international market. He counts Wu Liang Ye, Carlsberg and Shangri-La Hotels & Resorts amongst his current clients, with recent work being awarded at Transform Awards Asia, Pentawards and Marking Awards.

Now that’s something worth talking about.


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Group Executive Creative Director

Tom Gilbert

Birgitte knows talent when she sees it, and better yet, she knows how to foster that talent. After all, Birgitte is living proof of our commitment to growing and developing people’s skills. Starting at Design Bridge and Partners as a PA in 1991, she moved into account management via our Scandinavian team and was soon leading our then considerable business in the region.

After then heading up our Client Servicing team, working extensively on our global FMGC clients, she became our Group Brand Guardian and then Director of Culture & Talent in 2018. Her innate passion for developing talent, her instinct for best practice and her absolute commitment to our people-focused way of working makes her the perfect person to ensure Design Bridge and Partners is a great place to work.

And it’s not just people she cares for – as a dog lover, Birgitte makes sure all our furry friends are happy employees too (treats are always close at hand).


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Chief People & Culture Officer

Birgitte Woehlk

Alex fosters the entrepreneurial, client and talent-focused approach that ensures the network’s growth.

As Design Bridge and Partners’ Global Chief Financial Officer, Alex oversees finance, operations, risk management and technology.

A Chartered Accountant, he trained with KPMG in London and has worked in the WPP group—predominantly with its branding agencies—since 1999.


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Group Chief Financial Officer

Alex Spark

If money talks, Nick is our oracle. Nick has been the Chief Finance Officer at Design Bridge and Partners since 2018, helping expand our operations into new territories, and develop effective and best practice financial operations. In other words, he knows what makes the business of Design Bridge and Partners tick.

Having spent nearly 20 years in various finance roles within the media industry, Nick has been involved in countless finance projects, and at Design Bridge and Partners Nick relished the challenge of helping setup and grow our studios in New York and Shanghai.


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Group Chief Finance Officer

Nick Dunton

The queen of details, Amy has turned exactitude into an artform. As one of the first recruits to our New York studio, she has been instrumental in building and defining our world-class Client Leadership Team. Keeping clients and creative in perfect sync.

A career that started in editorial journalism has flourished in the world of brand creation. Supporting clients in a range of sectors from beer to banking to bourbon, Amy has brought growth and success through professional rigor, strategic insight and a killer sense of humor.

And there’s always time for a glass of bubbles to celebrate a job well done.


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Managing Director, UK

Amy Golding

A problem-solver by nature, James loves nothing better than inspiring our UK business to deliver the finest creative product with the highest quality of service. As interim UK Managing Director he is leading the integration of both Design Bridge London and Superunion into a single, high-performing UK business.

With a career in creative services now comfortably into its fourth decade, James’s experience covers branding, marketing and corporate communications, gained in both agency and client-side, and in sectors such as music, publishing and now brand and design.

James joined WPP in 2000, working with Enterprise IG and then Addison Group, two agencies that first became Superunion and then Design Bridge and Partners.

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Acting Managing Director, UK

James Brock

Josh is a believer that ground-breaking creativity can only be accomplished when we go beyond a traditional client-agency relationship to a true partnership that is built on mutual trust, respect, and radical candor. 

Josh has over 15’ years experience and has collaborated with some of the world’s biggest brands helping them to build resonance and relevancy across both consumer and enterprise audiences. Having led numerous projects that target a broad spectrum of audiences, Josh understands what it takes to manage complex projects and stakeholders from start to finish. Notable clients include AB InBev, MasterCard, Verizon, Colgate-Palmolive, The Coca-Cola Company, and Beam Suntory to name a few. 


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Managing Director, North America

Josh Griffin

From a graduate in Silversmithing and Jewellery, to Chairman of our Asia Pacific studios, Mark knows what it is to create something rare and precious.

Mark co-founded our studios in Singapore (2003), Shanghai (2017) and our representative office in Mumbai (2019). In each location he has fostered deep and lasting client relationships, an enduring team spirit, and visionary leadership – all of which have led to seventeen consecutive years of growth for Design Bridge and Partners in Asia Pacific.

He joined Design Bridge in 1993 as a Designer and worked his way up to become Client Services Director before relocating with his family to Singapore to build the agency’s first studio outside of Europe as Managing Director.

Having now lived and worked in Asia for eighteen years, and recently celebrating 30 years at Design Bridge and Partners, Mark enjoys digging deep on brand truth and cultural nuance when landing concepts for the biggest consumer brands. He also believes passionately in developing the future of the design industry in the region by creating real learning opportunities and long-term career progression for the brightest talent.

And no matter how far from London Mark finds himself, Chelsea Football Club is still the jewel in his (beautifully crafted) crown.

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Chairman, Asia

Mark Budden

Nikki is a woman who means business, and she thrives on making meaningful human connections and bringing purpose to brands that impact our daily lives. Responsible for the commercial development and growth of the Shanghai Studio, she still finds time to be an inspiring and motivating leader for her team.

Joining Design Bridge and Partners’ newest but fast-growing Shanghai Studio in 2020 as Managing Director, Nikki brings extensive experience across business management, marketing & PR and brand design to the team.

Her broad experience spans varied sectors including automotive, technology and retail, and she counts Kraft Heinz, Unilever, Mondelez, Mead Johnson and Huawei amongst her current clients in China.


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Managing Director, Shanghai

Nikki Lin

French by heritage, life enthusiast by nature, and Lego master-builder in lockdown, Alex is an all-round champion when it comes to understanding people, building deep client relationships, and creating commercially impressive brand worlds.

With 13 years of brand design experience, working with a mix of FMCG, alcohol, healthcare and financial services brands, Alex has worked her way up the ranks of Design Bridge and Partners Singapore over the last 8 years and now leads the Studio as Managing Director. A true mentor, and enthusiast for the design process, Alex is driving commercial excellence and client success for both local boutique brands and major multi-nationals project by project, or (as she might prefer), brick, by brick.


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Managing Director, Singapore

Alex Cerrutti

Amanda’s a seasoned branding and marketing communications professional with over two decades of experience working with leading agencies in Thailand and Australia.

She began her career as a Creative Art Director and later transitioned to Strategy, with past lead roles as APAC Regional Planning Director at J Walter Thompson WPP and Head of Strategy at McCann Worldgroup IPG. Her exceptional work has been recognized and awarded at numerous prestigious industry events including the Bangkok Art Directors Association, Adman Awards, Adfest Awards, WARC, and APAC Effies, where she won the first Gold Effie for brand campaign effectiveness in Thailand.
 
Amanda's passion for making a real impact through branding led her to join Meta (previously known as Facebook) as a Creative Agency Partner. Here she collaborated with Creative Agencies and Marketers to deliver high-impact brand and performance campaigns for their clients and brands.
 
With her experience across multiple industries such as Consumer Packaged Goods, Telecommunications, Retail, Food & Beverage, Beauty, Travel & Tourism, Energy, Non Profits and beyond, Amanda consults with major multinational and leading national companies and their brands for growth and success in Thailand and regionally.
 
Amanda believes that branding has the power to make a real difference, “Brand is not just a product or a logo, it’s an experience that shapes people’s perceptions and creates a meaningful impact.”

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Managing Director, Thailand

Amanda Hancock

Leader, mentor, challenger: Frank is the person you’ll always want in your corner. 

A natural born communicator and disruptor, he loves finding new and improved ways of bringing both the studio, and the creative industry as a whole, together to grow and deliver breakthrough design work, for better outcomes. Frank believes our increasingly fragmented industry will face a ‘people’ shortage if we don’t take a more proactive approach to finding and nurturing talent in an inclusive way. In his role as Chairman of BNO NextPack (an organisation of Dutch packaging agencies) he works tirelessly to support the next generation of design talent. 

Frank has worked in some of Amsterdam’s leading design agencies and amassed invaluable expertise across the full spectrum of design disciplines, taking to the helm of Design Bridge and Partners Northern Europe as Managing Director in 2003.  

Frank enjoys spending his limited spare time with his wife and two young daughters and driving his BMW Enduro motorbike. He is also a lover of modern art and a keen painter, although his most recent work has been restricted to the walls of his daughters renovated bedrooms.


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Managing Director, Northern Europe

Frank Nas

Pilar believes that the power to connect people and businesses is at the heart of any great brand.

As Managing Director of Design Bridge and Partners in Madrid, Pilar leads corporate integrated branding projects for local and international clients of key sectors in the Spain and Hispanic Latin America such as banking, insurance, airlines, energy and professional services.
Until its merger with Design Bridge, Pilar led Superunion business in Spain, and prior to that, she oversaw the launch, business and team development of Brand Union Madrid since its establishment in 2002.

After graduating in Communications, Pilar developed her entire professional career in communication, advertising and brand management within Interpublic and WPP Groups working for McCann Erickson and JWT.

She has been actively involved in branding and communication education for 20 years.


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Managing Director, Madrid

Pilar Domingo

Marcelo believes that removing the boundaries between disciplines leads to creative solutions.

Marcelo leads Design Bridge and Partners in Brazil and Latin America and works closely with the strategy, retail and creative teams, ensuring that specialists work side-by-side in an interdisciplinary approach and with an innovative way of thinking.

As the partner and co-founder of Epigram Brand Union, that later became Superunion, and now Design Bridge and Partners, he combined more than 20 years of experience in branding with an in-depth knowledge of consumer behaviour, consumer journey and sales channels.

Marcelo studied architecture and has a PhD in semiotics in the field of information technology. He also has executive education from Stanford University.

He has been awarded for his efforts in design and communication for spaces both in Brazil and abroad, specifically with the Brazilian Design Biennial, Wave Award, Globes Awards, POPAI and VMSD for Americas, among others.


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CEO, Brazil

Marcelo Bicudo

<green>900 people. One unified team.</green>

Cannes Lions

D&AD

Art Director's Club

Fast Company

Pentawards

Dieline

Corporate & Financial Awards

Brand Impact

FAB Awards

Creative Review

<green>Recognition</green>

shanghai@designbridge.com

johannesburg@designbridge.com

mumbai@designbridge.com

beijing@designbridge.com

shenzhen@designbridge.com

hongkong@designbridge.com

singapore@designbridge.com

bangkok@designbridge.com

jakarta@designbridge.com

london@designbridge.com

losangeles@designbridge.com

madrid@designbridge.com

<green>Studios</green>

Brands

that

move

people

move

the

world

We design brands with the power to move

We design brands that motivate and move.

Pulling people towards them with an irresistible force that compels and connects.

Taking organisations from where they are, to where they want to be.

We are a global brand design agency with expertise across:

Brand Strategy

Brand definition, naming, and architecture

Brand Engagement

Branded communications and content,connected experiences and products

Brand Design Systems

Inclusive, multi-sensory brand identities— visual, verbal and sonic

Brand Effectiveness

Brand management and measurement

Our latest work that’s attracting attention

Heineken wins Cannes Lions Bronze, Silver and Gold

Sustainability is more than a big leafy green picture

Aston Martin lauds ‘real drivers’ in new campaign for Vantage

How brands can deliver value in an economic downturn

900 people. One unified team.

Recognition

28

269

38

14

81

18

30

69

51

Awards

Studios

Hello from Amsterdam

We design brands
with the power to move

We are a global brand design agency
with expertise across:

Brand definition, naming,
and architecture

Branded communications and content,
connected experiences and products

Inclusive, multi-sensory brand identities
— visual, verbal and sonic