NTT
Moving together
Creating a unified brand for the world’s largest merger with a global sense of purpose, enabling them to do great things for people, clients and the societies they work in.
With $11bn revenues and 40,000 people operating in 57 countries outside of Japan, NTT is the global technology business with considerable scale and complexity. We were tasked with a bold mission to redefine a strategy that would bring together 28 diverse businesses, as part of the largest merger in the world, giving NTT’s clients access to a full breadth of its industry-leading products, innovations and services to address the diverse business needs of today. Creating a unified brand inspired by a core purpose: Together we can do great things.
Industria
Tech & Digital Services
Experiencia
Brand Strategy
Naming
Brand Identity
Communications
NTT eligió a Design Bridge and Partners para una misión atrevida: definir una estrategia que reuniera a los 28 negocios distintos que fueron parte de la mayor fusión realizada en el mundo en el 2019.
Creamos una arquitectura de marca dinámica y unos mensajes comerciales que resaltan la ventaja competitiva de NTT y maximizan las sinergias de los nuevos negocios fusionados.
Inspired by NTT’s new purpose we designed a visually stunning creative platform and storytelling approach that heroes the human impact of NTT’s technology promise. It showcases how NTT is reshaping our lives for a better tomorrow.
Para lanzar la marca, diseñamos un plan de comunicación y un marco de mensajes para ayudar a los equipos de NTT a involucrar a los 40.000 empleados mediante los beneficios de la nueva organización para ellos y sus clientes.